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G20会场地杭州萧山征集旅游品牌新口号

2017-09-20 15:17:18   央广网

央广网杭州920日消息(记者张国亮)G20杭州峰会主会场所在地、2022杭州亚运会主场馆所在地哈——杭州萧山区19日举行新闻发布会,宣布启动萧山旅游品牌口号征集活动。本次活动旨在开启新一轮萧山区旅游品牌打造工作,全民参与为萧山区打造一个更国际化的宣传口号。

早在2009年,萧山区旅游局便提出“华东会客厅,休闲新天堂”的旅游品牌口号。“涛白雪山来”的湘湖、“壮观天下无”的钱江潮、大气端庄的国博中心、婉约儒雅的奥体中心……丰富的休闲旅游资源与会议会展资源奠定了萧山区现阶段的旅游发展格局。

时值G20杭州峰会一周年,萧山区牢牢抓紧“后峰会,前亚运”的机遇,将会议旅游驶入高速发展轨道。国际博览中心从去年开馆到现在,共接待会议活动1100场次、大型展览活动24场。据了解,萧山旅游局已投入五千万资金用于会展业发展,为打造国际化会展旅游集聚区打下坚实基础。根据“拥江发展”战略,以国际博览中心为核心的钱江世纪城,未来还将扩建12万平方米的会议场所。

除了建设国际化的会议会展之都,在发展全域旅游的号角声中,萧山的休闲旅游与“南部大花园”的建设工作也风生水起。

旅游品牌口号让大家初识一座城市,也让大家定义一座城市。“华东会客厅,休闲新天堂”好似一条活泼的碎花裙,向大家展现了一个热情好客、放松身心、会展业蓬勃发展的萧山。现如今,萧山区已在国际舞台翩翩起舞,更国际范的萧山需要一件更具气场的“礼服”。为此,萧山区人民政府与萧山区旅游局向社会各界人士发出英雄帖,征集全新旅游品牌口号,邀大家一同定义萧山旅游未来式。

本次征集活动将从920日持续至1020日。新的旅游品牌口要求在12字以内(不包括标点符号),朗朗上口的同时,能反映出萧山区璀璨的人文历史、多彩的旅游资源、会议资源以及十足的国际范儿。

据介绍,征集结束后将进行网络投票,并组织有关专家对口号进行评选。最终将评选出符合游客期待、吻合萧山定位的一等奖口号1个,作为正式的旅游品牌口号,并奖励作者8000元奖金,此外,活动还设置了优秀奖10名,每人奖励1000元。

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