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《蒙面唱将猜猜猜2》3期播放量破4亿?解析优酷实力圈粉的秘笈

2017-09-20 12:07:18   中国经济网

时隔一年,《蒙面唱将猜猜猜2》在众多粉丝的憧憬与期待中强势回归!经过第一季的探索和精细化打磨,第二季节目在舞台效果、音乐表现、竞猜难度、娱乐搞笑等方面,表现日臻成熟。首播三日播放量便迅速破亿,之后每期也呈亿量级增长,网络播放量也位居首位。截至目前,节目播出仅三期,播放量已超4亿,#蒙面唱将猜猜猜#话题阅读量已达到27.3亿,同时相关热门词条也曾多次获得话题榜第一。

优酷助攻加持 猜的尽头是无限欢乐

《蒙面唱将猜猜猜2》如此漂亮的成绩单背后是优酷花式玩法的助攻加持。优酷与节目制作方的合作再次升级,迭代猜评过程,增强猜评挑战性,品质和视觉效果也将进一步提升。投票的决策权转移到观众手中,通过观众的投票选择决定最终结果,而猜评团仅仅只是扮演着一个建议者的角色。“煎蛋侠”在台上不论是唱歌还是展现煎蛋小才艺,“火候”都恰到好处,猜评团对此进行抽丝剥茧分析得知,这是一位与“张曼玉,章子怡,王菲,范冰冰,刘亦菲”等众多国内一线女明星都合作过的“天王级人物”,且还是“影帝”和“最受欢迎男歌手”,如此重量级身份,引得全场惊呼不断。猜评团的建议给了观众们投票的方向,最终有8%的观众选择刘德华,73%的观众选择黎明。

观众的意见成为节目的主导,现场观众代表更多电视机前、电脑前和手机端的观众做出选择。而优酷背后的大平台生态以及成熟多元的运营经验为这种“选择”的实现提供了可能性。

优酷首创“伴随式点评” 开启“全民猜猜猜”模式

除了有猜评团的火力助攻,优酷还首创了“伴随式点评”,形成由多位乐评人、媒体人组成的优酷酷评团。优酷邀请了@耳帝、@Houson猴姆、@灯灯HOHO三位最具知名度和影响力的乐评人高度关注《蒙面唱将猜猜猜2》,并在节目播后针对歌手表现、演唱技巧、台风曲风等进行点评。

第三期节目中,知名音乐博主耳帝对“爱发呆的骑士”和“断肠人在天涯”合唱的张信哲经典歌曲《用情》进行点评,肯定了男声的“温柔细腻、别样的反差和深情的演绎”,后对女声独唱的一首《一定要幸福》表示好听到“毛骨悚然”,对她突然间变成这样的声音感到好奇,并断定这“事实上并不像张碧晨”。

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