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“说走就走”不再是梦想 旅游让生活更幸福

2017-09-15 09:26:41   央广网

9月13日,联合国世界旅游组织第22届全体大会在成都开幕。国家主席习近平向大会致贺词。习近平指出,旅游是不同国家、不同文化交流互鉴的重要渠道,是发展经济、增加就业的有效手段,也是提高人民生活水平的重要产业。中国高度重视发展旅游业,旅游业对中国经济和就业的综合贡献率已超过10%。

从2013年《旅游法》诞生,2014年出境游人次首次破亿,2015年“厕所革命”启动,到今年“全域旅游”首次被写入政府工作报告,党的十八大以来,旅游业深化改革、加快发展,广大游客、旅游从业者获得感、幸福感明显增强。

今天,旅游已不仅仅是一个庞大市场,更是一种新的生活方式。“世界那么大,我想去看看”,随着钱包日渐鼓胀,旅游配套设施日趋完善,旅游产业链条日益丰富,“说走就走的旅行”已经成为更多人的选择。刷一刷朋友圈,你就知道世界有多大。

玩法越来越多 大众旅游时代来临

“新团,要的速度!”秦小姐最近在朋友圈为了新补充的一些国庆出游线路每天都在卖力吆喝。作为众信旅游的一名销售,秦小姐告诉记者,“今年‘十一’长假太火爆,像日本、欧洲这些热门线路一个月前就卖光了,现在偶尔有些补充的团期也是秒没!就连西甲观赛团、中美洲深度20日这种小众高端线也有不少游客预订。”

携程旅游专家预测,2017年“十一”黄金周国内游人次将超过6.5亿,出境旅游人次将超过600万,创历史新高,相当于有大约一半中国人在出游。

5年前,当某某旅行社的领队手举小旗挥舞在异国他乡时,老外们也许还没有意识到,不久以后,中国游客会成为当地旅游市场的“主力军”。除了游客数量、旅游消费飞跃式的增长外,更让人关注的是中国游客在玩法、心态上的变化。

当伦敦人在夏天涌向雷丁音乐节时,看腻了草莓音乐节、迷笛音乐节的中国游客也想象他们一样体验真正的摇滚现场;当西班牙国家德比上演时,不愿熬夜看球的中国游客干脆把自己送进了伯纳乌或诺坎普;当法国人约上三五好友徜徉在波尔多的酒庄,当意大利情侣漫步在西西里岛的海边,当德国一家几口开着旅行车驶进中世纪的城堡时,中国游客早已按捺不住:我为什么不能像他们那样玩?

众信旅游市场部公关经理李梦然表示,“过去5年正值出境游高速增长时期,签证环境不断改善,美、加等国推出10年多次往返签证,中国护照含金量提高,直飞、包机航线大量增加,使得中国公民的出境游目的地更加丰富。同时,从最初的目的地观光到目的地体验,更多游客开始选择自驾、浮潜、滑雪、摄影等当地体验性较强的项目,甚至南北极等目的地也走进了大众视野。”

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