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从第1家到第1000家 看口腔医疗行业巨头的生意经
2017-09-14 11:12:46 中国经济网
8月29日,瑞尔集团宣布获得9000万美金的融资,瑞尔集团创始人兼总裁邹其芳透露,此轮融资将被用于诊所建设,预计2025年内将在全国范围开设超过1000家诊所医院。
18年前,瑞尔集团率先涉足中高端口腔医疗服务,创立了第一家高端口腔机构,瑞尔齿科。现在,瑞尔集团已拥有“瑞尔”、“瑞泰”两个品牌,业务遍及北京、上海、深圳、广州等十五座城市,拥有近百家诊所及医院。
而今,人口红利、利好政策以及国民消费观念的转变,为口腔医疗市场带来了新的契机。邹其芳 曾估算,“中国还处在一个发展期,如果以10%的速度增长,到2030年中国医疗市场就是20万亿,到2032年就是25万亿,纵观世界各地各个国家,口腔医疗品牌小,在整个医疗盘子当中只占4%左右,假设中国也是占到4%,中国的口腔医疗市场到2032年就是一万亿。”
显然,瑞尔近百家的诊所于市场而言并不足够,因此瑞尔集团将在5-8年内于全国范围内开设1000家诊所,而这背后是四轮融资近2亿美元的雄厚资本作为支撑。
那么,从懵懂起步到如今的行业领跑者,瑞尔是如何谱写生意经的?
邹其芳将瑞尔今天的成功简单的概括为“天时、地利、人和”。“世纪交替之际,没有中国的经济发展,就不可能有消费的大幅提升,没有大幅的提升,就不可能有口腔医疗的需求,此谓天时;从2000年之后,中国开始了医疗改革,医疗服务市场开始向社会开放,社会资本、外资资本开始进入了医疗服务领域,而口腔医疗是在这个领域当中发展最快的几个不同分支之一,此谓地利;我们聚集了一大批志同道合的优秀人才,一批医生,一批护士,一批客服人员。我们赢得了客户对我们的认同,18年来已经积累了接近100万的客户。我们得到了投资人的认可和支持,今年又得到了高盛、高瓴的投资,此谓人和。”
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