新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China

如涵控股“网红电商”生意经揭秘

2017-09-13 07:51:29   中国经济网

新三板企业如涵控股站在“网红经济”风口。在转型“网红电商”的三年里,如涵控股获得赛富亚洲、君联资本、昆仑万维、阿里巴巴等的竞相追逐,其估值在去年年底便突破了30亿元。除了资金,这些实力股东的加入,给如涵控股带来了丰富的产业链资源。

在“网红经济”蛋糕做大的同时,竞争也愈发激烈。如涵控股董事长冯敏对中国证券报记者表示,“商业模式不是壁垒,将加大技术投入,蓄力二次飞跃。加强信息及供应链系统建设,打造属于自己的网红电商生态圈。”

站在“网红经济”风口

站上“网红经济”风口,去年登陆新三板的“网红第一电商”如涵控股日前发布2017年半年报。上半年,因为加大投入以及季节性原因亏损1531.91万元,但营业收入高达3.05亿元,同比增长293.48%。

据了解,如涵控股旗下拥有张大奕、大金、管阿姨等众多知名网红。其中,“电商第一网红”张大奕拥有542万微博粉丝。2016年“双十一”期间,张大奕的淘宝店铺销量逾亿元,并创造了2小时成交额近2000万元的淘宝直播间销售记录,“吸金”能力惊人。

如涵控股董事长冯敏告诉中国证券报记者,“制造网红”有着严格的流程。“主要分为三个阶段,第一个阶段是寻找和发现苗子。这跟星探有点像;第二个阶段是验证能否成为网红;第三个阶段就是筹备团队去开店。”

在上述严格的选拔流程下,如涵控股最终签约的网红占比仅为20%。冯敏介绍,“目前签约的网红接近100位,变现的模式仍以开店为主。现在开店的网红大约有四五十位,我们也在探索其他变现模式。比如,通过广告、娱乐等方式变现,还有一些网红正处于孵化。”

从目前情况看,张大奕仍然是如涵控股最“吸金”的网红。其与如涵控股成立的合资公司大奕电商(如涵控股持股比例为51%)成为如涵控股净利润的主要来源。以今年上半年为例,如涵控股亏损1531.91万元,但大奕电商却实现净利润1819.2万元。在此背景下,如涵控股能否复制张大奕一直为市场热议。

参与了如涵控股三轮融资的君联资本执行董事、文化体育投资团队合伙人邵振兴认为,张大奕有先发优势,且适合做网红,成为如涵控股的主要利润来源可以理解。从趋势上看,张大奕贡献的绝对值仍在不断增长,但比重在下降,其他网红的比重则在上升。

“我们从来没说过要‘复制张大奕’,但其他网红达到张大奕的一半水平还是值得期待。目前张大奕每个月贡献的营业额是几千万元,我们过千万的网红已有两三个,超过五百万的就更多了。呈金字塔式并螺旋上升。”邵振兴表示。

上一页1/3下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170913/31379609.html
Server: cms-8-251
Date: 2024/05/13 08:58:04

Powered by China
China