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央广《王冠红人馆》财经报告:阿里试水刷脸支付,“凭脸结账”是否靠谱?

2017-09-13 11:16:31   央广网

9月1日,阿里巴巴旗下蚂蚁金服宣布在杭州KFC首推"刷脸支付"服务,开启从实验室走向商用的第一步。"刷脸支付"最大的吸引力何在?目前存在哪些问题?此举会给支付市场带来什么变化?央广《王冠红人馆》为您深度解析异军突起的"刷脸支付"方式。

 一、聚焦--"刷脸支付"异军突起,方式新颖引人关注

9月1日,阿里巴巴旗下蚂蚁金服宣布在杭州KFC首推"刷脸支付"服务,开启从实验室走向商用的第一步。

杭州万象城KFC的KPRO店,成为全国第一家刷脸支付体验店。走进店里,自助点餐机旁、餐桌上,刷脸支付的推广海报随处可见。如果是首次使用者,可以通过扫描海报上的二维码开通刷脸支付功能后,即可在自助点餐机上进行点餐。点餐后,屏幕跳转出支付宝、刷脸、微信支付三个选项(人工点餐支持现金和刷卡)。选择"支付宝刷脸付"后,机器会进行人脸识别,1到2秒后识别成功,再输入与账户绑定的手机号,确认后即可支付。

杭州万象城KFC的KPRO"刷脸支付"体验店现场

蚂蚁金服表示,人脸识别后,系统会要求输入对应手机号进行二次验证以完成支付。输入手机号,一方面是确认使用者的支付意愿,另一方面也可以增强支付的安全性。后续,随着用户对刷脸支付认知度的逐步提高,一定会有更方便的手段让大家更快完成支付。

刷脸支付目前有额度限制,单笔支付金额小于或等于500元,单日支付金额小于或等于1000元。此次KFC刷脸支付是在全球范围内的首次商用试点,目前来看,刷脸支付的普及仍有障碍。

二、解析--"刷脸支付"利弊共存,带来深刻变革

  那些年,我们的支付迭代

上世纪70-80年代,大家的支付方式是纯粹的现金支付,去银行取钱需要用存折。之后存折不断升级,之后银行卡的出现成为了当时最时尚的消费风景线。1985年中行广东珠海分行开始发行信用卡"中银卡";1986年中行北京分行发行了"长城卡";1988年中行率先开始在全国发行信用卡,名称定为"长城信用卡"。此后的一两年间,工、建、农行逐渐开始发行,我国的信用卡市场开始出现。2003年10月18日,淘宝网首次推出支付宝服务,我们进入了数字化支付时代。此后几年时间里,支付宝陆续推出了手机支付业务、公共事业缴费业务、信用卡快捷支付业务等。而现在,指纹支付、"刷脸支付"等多种支付方式在不断出现。多样化的支付方式为整个支付市场带来深刻的革命。

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