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(记者雅萍)近日,中国首个生鲜水果企业登录美国纽约时代广场,一则“百果园亮相纽约时代广场”的消息在我国的水果行业刷屏。
百果园亮相美国纽约时代广场
业内人士分析称,在美国纽约时代广场投放广告或有深意;一方面意在彰显民族企业走出世界的信心,另一方面也意味着民企进军海外市场已有所准备。百果园创始人余惠勇在近日召开的全球供应商大会上介绍说,当餐饮、百货、服饰等各种连锁业态遍地开花,可放眼全世界,水果连锁太难了,且不说水果天然的极不标准化特性,再加上水果无时无刻不在走向损耗终点,水果经营就是与时间做每一分每一秒的斗争。15年前,百果园开出第一家水果特许连锁专卖店,如今2500多家门店已遍布全国40多个城市,每天还以新开4-5家店的速度快速增长中,可以说百果园成功地把水果连锁这一业态做成了,也得到了国际水果行业的认可。“除了在国内,我们同样在海外上游输出标准,通过近两年走访全球20多个国家,百果园已向海外近60家供应商输出果品标准,均严格按照百果园的果品标准来提供果品。”
美国AgroFresh公司CEO在百果园供应商大会上发言
据悉,在亮相纽约时代广场期间,百果园也在香港成功举办了全球供应商大会,新西兰Zespri、美国SunWorld、美国Agrofresh、智利Prize等来自海外近14个国家近200余名水果产业巨头代表出席。美国AgroFresh公司CEO在供应商大会上发言表示,借助海外供应商及全球200多个基地布局,将有越来越多的全球好吃水果通过百果园带给中国消费者。
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