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“一切精彩‘惠’发生” 亮相广东旅博会

2017-09-11 08:53:36   央广网

惠州近百家传统旅游企业、近50家旅游商品企业参展。图为惠东巽寮湾

9月8日至10日,2017中国(广东)国际旅游产业博览会(以下简称“旅博会”)在广州广交会会馆隆重举行,惠州旅游以“深莞惠汕河形象展区和惠州旅游大卖场”两大主题展区精彩亮相,共有近100家传统旅游企业、近50家旅游商品企业参展,是惠州旅游史上参展规模最大、参与企业和展示产品最多的一次参展活动,叫响惠州旅游“一切精彩惠发生”的品牌口号。

民俗活动、旅游商品引爆惠州展位气氛

在旅博会惠州展位,最吸引眼球的是惠州旅游最新推出的2017版旅游宣传大片。该片由国内顶级策划拍摄团队打造,用“赏山、乐水、识人、品味”四个篇章,将惠州旅游的重重精彩高度浓缩到300秒的镜头中,现场吸粉不少。

此外,在旅博会国际馆举办的“一切精彩惠发生”旅游摄影大赛颁奖仪式及摄影作品展现场,集中展示130幅惠州旅游摄影作品,涵盖“八大精彩”相关景点,对惠州丰富的旅游资源进行全新的展示推广。据悉,“一切精彩惠发生”旅游摄影大赛今年5月启动,为期4个月的活动中共收到参赛作品近3000幅。

为推进旅游与文化的融合发展,此次旅博会市旅游局邀请近10家惠州地方特色文化艺术团队现场表演,包括中国非物质文化的惠东渔歌表演、龙门农民画现场作画、罗浮山“艾灸香道”表演、惠阳吉他演奏、佳供茶道表演等一批具有浓郁地方特色的节目,为参与展会的企业和市民津津乐道。

本届旅博会,惠州精选近50家旅游商品企业参展,有罗浮山百草油、农民画、荔枝酒等传统旅游商品,也有劲家庄健康食品、惠阳吉他等新兴旅游商品,更让人惊喜的是,在惠州展示区域还有来自仲恺高新区的恺航科技公司提供的“智能无人机”亮相,吸引众多眼球。

全新旅游识别系统首次亮相旅博会

旅博会上,惠州全新(VI)旅游识别系统首次亮相。市旅游局负责人介绍,这套识别系统以全新的旅游标识和旅游品牌口号“一切精彩惠发生”为核心元素,以及以此基础设计衍生出来的一系列视听觉宣传品,包括一部由国内顶级策划拍摄团队打造、具有国际水准的旅游宣传片,一首由知名作曲家填词谱曲、知名歌手单良演唱的惠州旅游主题曲《千年约惠》,一套以“八大精彩”为主题元素的惠州旅游口袋书,一张依托微信及H5技术、会说可导的惠州全域旅游智慧导览图,一百种以“一切精彩惠发生”为形象重新设计包装的惠州旅游手信等,旨在以直观、生动、时尚、有感染力的表现形式给游客带来全方位的视听觉体验,建立惠州旅游新形象,打造惠州旅游新品牌。

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