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中国妇女杂志社开展“成就梦想驭动未来”主题公益活动

2017-09-10 11:11:39   央广网

为在女性消费者中更好地倡导推广绿色消费,促进家庭消费转型升级,近日,中国妇女杂志社携手比亚迪汽车共同推出以“成就梦想驭动未来”为主题的“比亚迪绿色健康行”公益活动,通过走进国家机关、大型企业以及社区开展宣讲、展示、户外竞走、足球比赛等活动,呼吁和普及“为地球降温一度、还城市以清新”公众参与的重要性。

此项活动不仅仅局限于让广大参与者对新能源汽车有一个全新的认知和体验,更着眼于衣、食、住、行、游、娱等日常行为和消费过程的点滴,从而让消费者在做出选择前能够“低头算生活成本,抬头看蔚蓝天空”,藉理念的提升改变生活习惯和消费习惯,让绿色真正走进人们的生活。

来自华坤女性生活调查中心的调查显示,今天的女性,在我国国民消费中起着非常重要的作用,她们不仅是“双创”大军中的半边天,还在家庭中承担着妻子、母亲、女儿等多重角色。随着女性社会地位和经济地位的逐步提高,个人收入和财产不断增长,对家庭财产的支配权利也在不断扩大。绝大部分中国城乡女性不仅可以自主决定个人消费,还主导着家庭日常消费,并参与家庭大宗消费决策。在有关新能源汽车购买方面,近半数被调查女性家庭愿意选择新能源汽车,被调查女性学历越高愿意做这一选择的比例越高。被调查女性选择新能源汽车最大的原因是减少尾气排放,为环保做贡献。

比亚迪总裁王传福率先提出为“地球降温1℃”的发展理念。为此,比亚迪提出“电动未来”战略,并将在两年内投入40-50亿元进行专项推广。为了实现该战略,比亚迪将创立未来基金推动全国更广泛地区新能源车销售,预计将惠及20万名车主。同时通过碳排放交易收益,让新能源车主切实享受到低碳出行的利好。

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