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阿里首造“商人节”1688“96拿货节”火爆收官

2017-09-08 16:01:54   中国经济网

4分24秒,平台诞生了首个交易支付突破百万的商家。

9小时41分,“96拿货节”交易额超过2016年“98拿货节”全天。

阿里1688“96拿货节”24小时内接连刷新纪录。

“1688打造最高效最繁荣的中小企业贸易平台,就是要做一个属于商人自己的网站,为勤劳,智慧,勇敢的商人造一个节。”阿里巴巴副总裁、中国内贸事业部联席总经理汪海表示。

每年9月举行的1688拿货节都被视作B类商家的双十一,正成为专属于商人自己的节日。

作为B2B平台规模最大的年度促销,这次有超过22万品牌商、源头工厂、组货商、贸易商参与,大促卖家数创下历史新高。

大促近90万买家参加扫货,其中不乏备战双十一的淘宝卖家、给“黑五”“圣诞”囤货的跨境电商卖家、朋友圈微商还有传统线下分销商。当天交易买家数是去年同期大促的1.5倍。

作为国内最大的B2B交易平台,1688聚集了百万诚信通会员企业,在货源的品质和多样性上,有着无可比拟的优势。96拿货节凸显“货”,包括源头货、产地货、进口货、一手好货等。杭州服装、苍南包装、义乌日用百货、昆明食品、顺德家电等23个产业带也在本次大促设立专门入口集体亮相。

数据显示,秋冬备货的黄金期,杭州女装成为黑马,相比去年同期大促拿货金额强势增长700%。广州、东莞、杭州三城稳坐女装行业实地产地前三把交椅。

从各行业成交看,女装、童装、内衣、鞋和日用百货是当天最火的类目。深圳、广州、上海、北京、浙江金华的买手最为踊跃。

“我们平常一个月线下线上加起来也就90多万。现在一天就做了一个月的销量。”义乌经营办公文教用品的商家王兴其没想到,借助直播等给予内容营销支持,能让他在一次大促成功新增了50余个新客户。

1688跨境货源是第一次亮相大促。跨境专供市场在96拿货节交易暴增,突破历史峰值3倍,超过半数的1688跨境贸易买手都在96当天未海外热销旺季备货采购。从热销品类来看,电脑数码、服饰、配件将在今年的黑五和圣诞在海外挂起中国风。

1688“96拿货节”的火爆背后,不难看出供应链数据化的威力,从源头厂家到经销商、批发商整个交易链路实现线上化,一整套的电商基础设施,让人货场充分精准匹配。

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