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“线上+线下”融合发展 供销大集上半年净利同比增近6倍

2017-09-08 10:06:58   中国经济网

有券商分析人士表示,社会消费品零售总额与限额以上单位消费品零售额数据震荡回升,6月数据更是创下单月新高,带动A股零售企业的业绩增长持续回暖。

供销大集集团股份有限公司转型为线下零售实体和线上电子商务相结合的城乡商品流通服务企业,其盈利增长更是成为业内的佼佼者。中报数据显示,报告期内,公司实现营业收入98.40亿元,较上年同期增长71.92%。

通过中报数据不难看出,供销大集旗下几个业务板块在今年上半年都有了大幅的增长。例如,通过“直营+加盟+并购”实施方式,以“互联网+商业”为重要手段,将现有酷铺加盟、拓展业务进行转型升级。截至目前已经在6个核心城市,28个重点城市设立80个网格工作小组,建设成为自有+代理拓展+一体化合伙人加盟拓展业务体系。

同时,供销大集高效推进平台建设,现已完成在28个重点城市及辐射区域实现供销大集B2B平台区域渗透,针对全渠道业务系统(云中台),已完成开发测试,并完成全国推广业务,全渠道业务系统将涵盖:ERP、B2C、O2O、大数据分析等综合性功能。通过拓展业务、运营水平、系统升级,从而形成基于终端门店运营与服务的商业零售共享生态圈。

2017年掌合天下全面升级商业模式,从原先的线上服务全面融合线下供应链,打造线上线下一体化供应链服务平台。截至2017年7月已经在天津、西安开仓运营4个云仓,满足B2B平台线下供应服务需求,预计今年建成50至70个城市云仓,初步完成线下酷铺门店的城配服务体系。

专家和业内人士指出,随着居民财富增长,消费需求升级,中国的零售消费市场仍旧潜力无限。但在日趋激烈的竞争环境中,想要获得更多市场份额也并非易事。在供销大集负责人看来,真正实现线上线下全渠道融合、发挥产业协同效应等,才是新零售企业“突围制胜”的法宝。“控制商流、信息流、物流、资金流的后台供应链,是零售企业转型的核心。” 商务部研究院流通与消费研究所副所长、研究员路红艳认为,“商业链路的数据化能让消费者的话语权和主导权积极反馈到制造全过程中,大数据更好地引导制造业个性化、柔性化、定制化生产,从而进一步提升新零售促进供给侧改革意义。” 供销大集在其中报中表示,其已在零售行业经营多年,积累了一定的运营和管理经验,在线下门店数量、会员规模、品牌及认可度等方面具备一定的竞争优势,且已组建专业的技术团队并不断完善管理体系,,但市场上各类零售业态不断涌现、分布密集,同业竞争愈发激烈。同时,线上线下相结合、向供应链上下游延伸已成为市场共识,传统零售企业、电子商务企业或自建渠道或结盟合作,纷纷转型O2O模式,导致市场竞争进一步加剧,公司面临一定的市场竞争风险。对此,供销大集负责人表示,公司将深化“铺、网、集、链、投”的业务布局,加强产业协同发展,促使各项业务的发展壮大,提升市场份额。根据中报,供销大集为加强供应链金融体系建设,今年以来已通过供应链理财线上平台大集金服发布多款理财产品,并针对供销大集产业链条上各个环节设计相关金融信贷产品,为上下游生产商、代理商和酷铺加盟商等提供方便快捷、成本低廉的金融服务,打造供销大集客户、业务、金融资源等一体化协同优势。

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