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平安人寿幕天捐书“撑书撑少年”活动开启
2017-09-08 05:01:43 中国青年网
近日,全国百城报刊陆续出现一则仅有一个“撑”字及五句自白故事体的公益广告,并且各个城市的故事体各有不同。据了解,这是平安人寿在全国范围开展的幕天捐书公益活动先导悬疑广告,旨在号召公众参与向乡村少年捐赠图书的幕天捐书大型公益活动。
今年9月始,平安人寿以“撑”为话题,在报纸、微博、微信等平台上,开启了一轮公益行动——幕天捐书“撑书撑少年”活动,号召人们关注教育公益。9月7日—9日,登录平安金管家APP参与幕天捐书“撑书撑少年”公益活动,上传个人头顶撑书图片并@3位好友参与挑战即可。与风靡全球的“冰桶挑战”一样,幕天捐书“撑书撑少年”活动定位为一次身体力行的公益活动,希望传递一个公益理念——用阅读、知识与爱的力量,平衡城乡教育差距,力撑少年向善向上生长。
平安人寿相关负责人表示,作为幕天捐书“撑书撑少年”活动的发起方,平安人寿在企业内部掀起了一次“撑书”风潮。活动期间,幕天捐书“撑书撑少年”以平安金管家APP为依托,以平安人寿客服门店为载体,集结百万人之力,发动员工、代理人以及客户,建立“平安企业一起捐”队伍,并将募集到的善款用于运送更多好书,撑起更多乡村少年的读书梦想。2017年,平安人寿联合幕天公益发起了幕天捐书项目。目前,幕天捐书已建设近4000个图书角,筹得90万册图书,送出70万册图书,撑起14万乡村少年的读书梦。(张佳峰 谢萍)
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