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吴翼飞 小镇建设应以文化为魂、产业为脉

2017-09-07 15:21:44   中国青年网

随着冬奥会的临近,崇礼这片“热土”正在受到越来越多人们的关注。基于这样的背景,翠云山奥雪小镇的诞生无疑为这片土地带来了更多丰富多彩的内容。

张家口崇礼山水旅游房地产开发有限公司董事长吴翼飞则认为,除了冬奥利好,随着经济的发展和政府政策的导向作用,崇礼特色小镇发展尤为迅速。“特色小镇的发展,一方面依赖于党中央关于特色小镇建设的明确方向及相关政策指引;另一方面,则得益于“回归自然、健康休闲”的消费观念成为当下旅游生活的新时尚。”吴翼飞称,以“特色产业+旅游产业”为核心的发展架构成为翠云山·奥雪小镇发展的基石。

对于翠云山·奥雪小镇而言,特色是依托,产业是核心。吴翼飞表示只有通过“特色”资源形成产业聚集,促进小镇基本生活配套设施的升级与发展,激发小镇的内在活力,带动小镇的人口流动及经济的增长,才让小镇拥有源源不断的生命力。

遵循着“特色产业+旅游产业”两大构架原则,翠云山·奥雪小镇以“回归自然、健康休闲”为生活目标,打造了一个健康养生、家庭度假、休闲娱乐等多维度的运动休闲文旅地产项目。

与此同时,项目还要充分发掘翠云山的山林生态优势,大力发展山地运动和山地生态休闲的核心吸引力,以山林生态优势弥补常规冰雪小镇季节性旅游短板问题。未来的翠云山·奥雪小镇,将是一个集森林生态游、文化体验游、冰雪休闲游、乡村度假游等多项复合的旅游产品。

“当然崇礼的崛起离不开基建的加速建设。”据吴翼飞介绍,目前张承高速、省道张沽线纵贯崇礼全境,张家口军民合用机场已通航。预计2019年,京张高铁崇礼支线投入运营,从北京乘车,1小时内即可抵达崇礼。筹划中的延崇高速、京北一级路,通车后北京到崇礼的路程将比现有路程缩短一半。

在此基础上,翠云山·奥雪小镇还将不断完善自身设施,建设度假、养生、亲子、娱乐和购物等一站式生活配套,集度假、养生、商务休闲等于一体,满足不同人群全方位度假生活所需。

“抓住奥运会这一历史性机遇,将大大提高崇礼在京津冀一体化发展中的地位,促进当地经济的进一步发展。”吴翼飞如是说。

本报记者 徐楠

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