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8月个人卖车大数据报告:“90后”车主卖车势头渐起

2017-09-07 15:01:52   中国经济网

经济日报-中国经济网北京9月7日讯(记者周明阳)国内最大的二手车线上拍卖平台天天拍车最新发布了《2017年8月个人卖车大数据报告》,首度公布二手车供给端——车源车主的大数据信息,包括车主性别和出生年份分布等。报告显示,8月份个人卖车车主中,“80后”车主占据半壁江山,但同时,“90后”车主已经超过一成,增长趋势凸显。数据显示,“90后”已成为消费新势力,一大波“90后”不仅已经拥有私家车,甚至已经开始通过互联网卖车平台卖车,置换新车。

该报告还从保值率、品牌销量、城市需求分布等方面对中国二手车市场交易现状进行呈现。帮助卖家更好地了解哪些车在二手车市场最吃香,也将帮助有购车需求但预算不足的消费者更准确地知道买哪些车最划算。

“90后”卖车车主超一成

天天拍车此次发布的大数据报告显示,在对卖车车主的性别统计中发现,卖车车主以男性为主,占比达68%,女性车主占比为32%;卖车车主年龄分布以“80后”和“70后”为主,其中“80后”占比约为50%,“70后”占比为26%,“90后”紧随占比排名第三,约为12%,其次为“60后”和“50后”车主,分别为10%和2%。

从车龄来看,3-5年车龄卖出量占比最高,占比约为其次为23.8%,其次是5-7年,占比约为22.2%。但同时,7至10年和10年以上车龄,仍占很大比例,分别为19.9%和18.2%,3年以下车龄出售的二手车相对较少,占比为15.9%。但总体来看,中国车主卖车周期正在呈现缩短的趋势,随时消费水平的升级、汽车金融的渗透,车主置换新车的周期开始变短,二手车也逐步“年轻化”。

保值率日系车优势明显

保值率是衡量二手车价格的重要指标,一款车的保值率高低基本决定了其价值。从整体来看,不管是轿车还是SUV,日系车在二手车保值率方面呈现出绝对强势。具体来看,8月保值率冠军车系中,紧凑型车冠军为本田飞度、中型车冠军为丰田雅阁、中大型车冠军为奥迪A6L、SUV冠军为本田普拉多、MPV冠军为本田奥德赛。

卖轿车买SUV成流行趋势

8月卖的最多的二手车品牌分别为大众、别克、福特、丰田、本田;8月卖的最多的10款二手车分别为:别克凯越、福特福克斯、大众POLO、雪佛兰科鲁兹、大众捷达、雪佛兰赛欧、大众朗逸、斯柯达明锐、本田雅阁、上汽五菱之光。

 

天天拍车分析显示,从8月份车主所卖车型来看,主卖车型以轿车为主。但有统计数据显示,车主卖车后超8成以上置换新车,其中近半置换SUV,这已渐渐成为一种流行趋势。

另外,8月份一二线车源城市中,上海、杭州出售的豪车占比最多,卖10辆车就有一辆是豪车。其次为北京、天津、广州等,豪车占比超过8%,也成为豪车聚集地。

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