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中国游客剧减 韩免税店争抢奢侈品牌欲挽销售颓势

2017-09-07 14:31:47   国际在线

【环球网综合报道】韩国政府执意部署“萨德”反导系统以来,遭到部分国内民众和中俄等邻国的强烈反对。中韩之间的经贸关系连带遭到重创,导致韩国自身经济受损严重。韩国《亚洲经济》9月7日报道称,因中国游客急剧减少而陷入经营困境的韩国免税店近来争相吸引奢侈品牌入驻,希望借此挽救不见起色的销售颓势。

报道称,为吸引来自东南亚、中东等地区的游客,韩国各免税店纷纷扩大奢侈品卖场。据相关业界7日消息,继上月卡地亚和芬迪卖场开业后,位于新世界免税店明洞店的路易威登和迪奥专卖店将从本月21日起正式营业。今年2月,新世界免税店日均销售额曾逼近40亿韩元(约2300万元人民币),但3-5月间跌至30亿韩元(约1700万元人民币),6-7月小幅回升至35亿韩元(约2000万元人民币)。免税店希望借奢侈品的入驻可以挽回销售业绩。

以路易威登、香奈儿和爱马仕为代表的奢侈品牌和化妆品一直被各大免税店争抢,不仅可以提高免税店档次,还可以拉动顾客个人购买金额上升。

HDC新罗免税店去年成功吸引路易威登、迪奥、芬迪、宝格丽等20多个奢侈品牌入驻,赛琳、凯卓、纪梵希等品牌的卖场已经开始营业,全球奢侈品巨头LVMH集团旗下20多个品牌都已入驻该免税店。

据报道,其他免税店也在努力争取奢侈品入驻。格乐丽雅免税店上月独家引进德国高级手表品牌诺莫斯(Nomos),意大利品牌Tod's也将于近日入驻。高级手表品牌万国(IWC)将于本月15日入驻都塔免税店,贵妇护肤品牌莱珀妮(LaPrairie)也将于月底开业。

(原标题:中国游客急剧减少 韩免税店争抢奢侈品牌欲挽销售颓势)

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