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开渔季受热捧 开发主题体验旅游成新趋势

2017-09-07 09:16:56   央广网

行业观察

九月份,国内沿海地区陆续结束3个月的休渔期。秋季“开渔”,万船竞发,大量海鲜将登陆食客的餐桌。为一顿海鲜赴一座城,堪称这个秋天最“美胃”的旅行。不少吃货为了饕餮新鲜美味、正宗价廉的海鲜而奔赴海滨“打卡”,海滨城市再迎旅游旺季。值得关注的是,在各大平台均推出滨海游产品的期间,体验式产品更受关注,带有“渔文化”的旅游体验备受青睐,足见深入旅游体验,才能深得人心。

滨海城市凭海鲜称霸秋季游市场

驴妈妈旅游网日前发布《2017秋季海鲜主题游大数据》显示,海鲜主题游高峰在九月、十月,国庆节旅游人次将达峰值,嵊泗、象山等地的知名度假酒店、网红民宿供不应求,需要提前一个月预订。周末2天1晚的周边自驾游占比在80%以上,“酒店+出海捕鱼+海鲜餐”产品最受欢迎;人均消费1000元,酒店、餐饮、交通、景点消费占比为4:3:2:1,其中海景房和海鲜大餐的关注度最高。海鲜季海滨城市长线游国庆节期间最火爆,5天4晚、4天3晚居多;同时,也有不少游客选择9月中旬、10月下旬错峰出游。

数据显示,三亚、舟山、大连、青岛、厦门、北海、宁波、烟台、深圳、天津等是今年秋季海鲜主题游最热门的十大目的地。驴妈妈国内游事业部副总经理樊强介绍,海滨城市既能凭借碧海蓝天、阳光沙滩的海景成为暑期热门旅游目的地,也能仰赖新鲜美味的海鲜称霸秋季旅游市场。低纬度的南海海域包括厦门、北海、阳江、深圳、三亚等地渔港早在8月16日就已开渔;山东日照以北的渤海、黄海海域9月1日正式开渔,梭子蟹、对虾、小黄鱼和鲅鱼、海参、蛤蜊等是当地最有名的海鲜;日照以南的连云港、舟山、宁波等地9月16日正式开渔,招牌海鲜有东海带鱼、大花黄鱼、三疣梭子蟹、银鲳鱼等。开渔后,大量物美价廉的海鲜上市,每年都吸引大量“海鲜控”。

“渔”文化受游客青睐

东海、南海渔民自古以来就有开捕祭海的民俗。每年一届的“开渔节”舞龙舞狮、焚香饮酒、锣鼓齐鸣、百舸争流等活动丰富多彩,具有浓郁的渔乡风情,也成为滨海旅游的一大看点。海南、广东、福建、浙江、山东、辽宁等省份的多个县市都有举办过开渔节,象山、三亚、北海、阳江、大连等地开渔节声势最为浩大。

驴妈妈数据显示,象山、阳江、三亚、大连、北海等地开渔节的旅游产品尤其受欢迎,以3个小时车程内的周边自驾客为主。看开渔仪式、参观渔港、出海捕鱼是游客最喜爱的渔文化旅游项目。9月份,江浙一带以及闽粤地区温度仍然在30摄氏度左右,除了饕餮海鲜,游客还可以在海滨嬉戏。

游客王先生表示,开渔节非常有仪式感和渔家的民俗特色,让人了解了海洋文化,吃海鲜也吃得更有味道、更有乐趣。坐上渔船体验与渔民一起出海捕鱼也是非常值得体验的项目,孩子很喜欢;吃到自己捕上来的渔获,特别鲜,更是满满的幸福感。

近年来,随着旅游消费的升级,游客越来越喜爱体验性强的深度游产品。樊强表示,将海景观赏、海滨戏水、渔文化体验、出海捕鱼、吃海鲜大餐等结合在一起的海鲜主题游,可以全方位体验海洋文化,因而备受游客青睐。(周人果)

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