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扬子江“中华名饼”中秋“月色”添香

2017-09-07 07:31:49   中国青年网

“老字号”月饼团购、零售“订单”增加近七成

扬子江“中华名饼”中秋“月色”添香

还有不到一个月就是传统的中秋佳节了,最近,“湖北老字号”、湖北省非物质文化遗产拥有单位——武汉扬子江两场重要活动,为楚乡中秋糕饼 “月色”添香。

9月1日至3日,七彩云南,由市政府举办的武汉名优创新产品展销会在昆明国际会展中心举行。扬子江应邀参展,展台前人头攒动,22个品种的湖北特色糕点被一抢而空。自2009年以来,扬子江已连续8年,先后在长春、西安、成都、杭州、苏州、天津等17个城市参加了武汉名优创新产品展销会,为“武汉造”叫响神州作出积极贡献。

8月18日,省领导带队,湖北省“荆楚优品”走进澳门。作为湖北烘焙业的代表,扬子江食品亮相濠江,展台前同样人流如织。“手工制作,古法原香”,扬子江糕饼独有的气韵,让澳门同胞领略到湖北食文化的无穷魅力。

扬子江是我省龙头烘焙企业之一,入选“2016年中国烘焙行业最具影响力传统十大民族品牌”。其生产的月饼、粽子、京果、酥糖、杂糖等,武汉人耳熟能详,形成了壮观的名特产品品牌矩阵,为城市赢得荣光,为市民舌尖带来快乐。

中秋节前,在2017年中国月饼文化节上,扬子江鄂式提浆老月饼和传统手工苏式月饼,双双荣膺“中华名饼”称号,这已是扬子江月饼多次获得这种美誉了。强大的品牌支撑,使他们在激烈的月饼市场竞争中不断创造销售奇迹,今年,各大商超对扬子江月饼的需求计划比去年增加了67%。

扬子江有21款礼盒月饼面市,以200元以下价格为主打。同时还推出了广月独立装、散称广月、人工纸包散称苏月、独立装苏月、筒装苏月等。莱菔子月饼是扬子江的一大创造,较好体现健康的主题。今年端午,扬子江的青稞粽子在江城一炮走红,莱菔子月饼希望能刮起新的旋风。月饼界的“网红”流心奶黄饼也出现在扬子江的产品中,它采取“双重烘焙”技术,切开金黄的饼皮,浓浓的港式奶黄涓涓流出,带来味觉上的极尽诱惑。黑珍珠(核桃黑芝麻)月饼以黑色为主题,采用黑芝麻和果仁+低糖概念,将月饼带入了一场神秘的视觉盛宴。

扬子江非遗技艺“金丝五仁月饼”一公斤装,意为中秋夜大家庭大团圆。这款月饼饼皮在传统配方基础上加入了鲜鸡蛋等,轻微发酵,化口度较好。饼馅加入了25%的五种果仁和10%的专门订制的猪背肉制作的肉松,掰开月饼丝丝相连,果仁的香脆与肉丝的鲜香揉和在一起,明月下,三代人共同享用是再好不过的选择。(恬恬)

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