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《老梅有约》复盘特色小镇建设初衷

2017-09-06 11:06:54   中国经济网

中国经济网北京9月6日讯 9月初,聚焦于县市招商的富媒体栏目《老梅有约》第一期“走进奥伦达部落”即将在新浪城市频道上线。

中国智慧城市投资联合体执行主席、《老梅有约》创办人、主持人梅绍华与奥伦达部落董事长王仙山,围绕目前大火的“特色小镇”主题,就奥伦达部落特色小镇的缘起、运营等诸多关键环节展开深度沟通,为市场提供了一份特色小镇文化运营“范本”。

梅绍华(左)与王仙山(右)

经历“粗放式”发展,随着第二批特色小镇名单的公示,各界对特色小镇的认识日益透彻。特色小镇的发展,除了强调产业发展前景之外,还应注重产城融合,使产业与城镇功能、空间相融合。作为打造新型城镇化转型升级版的有力抓手,特色小镇建设的终极目的也日渐清晰,除了推进经济转型升级之外,还要回归到以人为本,着力提升居民的幸福感。

在目前众多特色小镇创建方中,作为国内首家会员制健康与幸福运营商的奥伦达部落是“先行者”,自2004年就开始特色小镇建设的务实探索;也是“先驱”,是中国最早成功建设特色小镇的企业之一,其旗下的奥伦达部落?原乡小镇早在2012年就被冠以“醉美小镇”、“度假神盘”的美誉,也因为丰富的社群文化与和谐悠然的邻里关系远近闻名。

现在,奥伦达部落旗下运营着奥伦达部落?原乡、奥伦达部落?海坨山谷、奥伦达部落?五云山等10 大小镇,未来,计划将在全球建设100个特色小镇。

不同于很多特色小镇借助产业配套做大规模的开发建设,奥伦达部落把产业运营和文化运营作为小镇核心特色进行长效经营,以特色产业+幸福运营建造了一个梦想与健康的平台。

奥伦达部落文化运营的具体表现形式之一就是为会员业主打造“梦想聚落”,为会员业主营造幸福的聚落文化。在对话中,王仙山对“梦想聚落”做了形象阐述:“我们带着自觉让业主互相参与社区的一些活动,同时也加强他们彼此的联谊。如果有什么兴许爱好,我们就帮他去组织相应的聚落,也叫兴趣小组。”

据王仙山介绍,目前奥伦达部落特色小镇运营着诸如花友汇、话剧社、足球俱乐部等上百个梦想聚落。之所以执着于梦想聚落的打造,源于奥伦达部落深谙人们内心需求,正如王仙山表示:“其实人生需要解决两个东西,一个是通过事业延伸解决生活所需。但是真正让自己感觉到社会美好、生活美好,是自己的业余爱好。”

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