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宣亚国际收购映客优化产业布局
2017-09-06 06:16:56 中国青年网
本报讯 记者梁剑箫报道:长期以来,对于直播行业兴衰及盈利模式的讨论一直没有停息过。不过,随着9月4日晚间宣亚国际资产重组公告的披露,这场讨论终于有了答案。映客直播详细业绩的披露给了市场一次有力的回应——直播是门好生意。
宣亚国际公告中,最惹人注目的部分自然是其收购标的映客直播。据公告披露,2016年,映客移动直播平台的营业收入达到43.38亿元,净利润4.8亿元,2017年一季度,映客直播营业收入达10.35亿元,实现净利润2.44亿元。无论是营收还是利润表现,均远超市场预期。
与此同时,对于映客直播的商业模式,公告也予以详尽披露。映客直播商业模式主要由三方构成,即主播、观众、平台。由主播形成直播内容,映客平台通过互联网分发内容,观众使用移动终端接收和观看。
从公告中可以看出,宣亚国际收购映客直播之后,从当前来看,收入、净利润等各项盈利指标得到较大幅度提升,公司的现金流状况也将有所改善。交易完成后,宣亚国际基本每股收益将大幅提高,分别从2016年度、2017年度一季度的0.54元/股、0.07元/股上升到1.56元/股、0.86元/股。同时,映客直播收入的回款情况良好,具备稳定的利润来源。这项交易可以为上市公司形成“安全垫”的作用,宣亚国际的财务安全性得到增强。
从前景来看,宣亚国际主营业务从产业链层面得到完善,整合营销传播服务也将全面升级,产业布局得到显著优化。通过这次重组,宣亚国际业务规模进一步扩大,大幅增强未来的盈利能力,有助于提升上市公司价值,更好地回报股东。
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