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“优养千日,京东相伴” 雀巢京东签署战略合作协议

2017-09-05 18:06:58   中国经济网

今天,雀巢与京东签署了战略合作协议,双方将共同投入推广母婴公益教育活动,开展“优养千日,京东相伴”项目。雀巢将负责提供营养科学内容、举办消费者互动活动,京东则会在媒体流量、智能科技和物流方面进行投入,携手将科学喂养理念带给更多的消费者。雀巢营养全球CEO苏博(Heiko Schipper)和京东集团副总裁、京东商城消费品事业部总裁冯轶出席了战略协议签署,并一同启动了“优养千日,京东相伴”项目。

苏博表示:“作为拥有150多年经验的全球领先的母婴营养专家,雀巢一直致力于在世界范围内倡导母乳喂养。雀巢相信,帮助母亲们母乳喂养需要大家共同的努力。此次雀巢与京东携手,共同致力于为中国妈妈的母乳喂养提供专业支持,带给中国宝宝如母爱般温和而强大的呵护。” 

冯轶表示:“京东商城作为中国最大的自营式电商企业,与雀巢携手可谓是强强联合,双方将共同为消费者提供优质的产品和专业的服务,满足消费者的多样化需求。”

在中国,随着追求健康、营养的消费理念日益深入人心,妈妈们希望在坚持母乳喂养的同时,还能通过生动而有趣的方式获取更多有价值的科学喂养理念。同时,更多消费者希望在作为“母亲”的身份哺育自己孩子的同时,还可以继续发展自己的事业并享受生活的乐趣。为了满足妈妈的多重精神、生理需求,雀巢与京东联手打造了“优养千日,京东相伴”公益教育项目,以雀巢全球“优养千日,优护一生”的科研成果和大型母婴营养调查“明”(MING, Maternal Infant Nutrition Growth)研究的权威数据为科学基础,采用线上线下结合的方式为广大妈妈们提供优质的育儿资讯与服务。

在线上,依托京东直播平台,雀巢母婴与京东超市联手打造“婆媳育儿战”系列直播活动,邀请京东超市母婴用户与雀巢母婴营养专家共同讨论最热门的育儿话题,共同将专业的科学营养理念以轻松、易懂、互动的方式传递给万千中国母婴用户。

在线下,雀巢与京东超市共同创造出国内首个移动哺乳育婴室—“优养屋”。“优养屋”将在未来一年内支持全中国范围内超过100场的公共活动,包括大型会议、音乐会、节日庆典等。以解决国内大型活动缺少母婴设施、给广大妈妈带来不便的问题。

 雀巢营养全球CEO苏博、雀巢婴儿营养大中华区高级副总裁严可斌、京东商城消费品事业部总裁冯轶在优养屋前合影

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