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孙洁:旅游促进民间交流 成和谐相处的纽带

2017-09-05 17:01:48   央广网

近日,在厦门金砖国家工商论坛期间,全球财经电视媒体CNBC就国际局势对旅游行业影响等问题,专访携程旅行网CEO孙洁

孙洁接受采访时指出:“对于携程而言,我们的旅游业务是多样化和全球化的。每年旅游业都可能遭遇自然灾害或地区冲突,因此我们必须拥有一个全球视野的市场策略,同时在各个国家和地区拓展当地的旅游业务。一来危机发生时确保客人安全,二来确保其他地区有足够资源的去容纳携程的客人。”

携程CEO孙洁接受全球财经电视媒体CNBC采访的画面

在金砖国家工商论坛的发言环节中,孙洁也表示旅游是最朴素最直接的民间外交手段,能够搭建起中国核金砖国家乃至世界各国的桥梁,也是各国人民和谐的相处的纽带。尽管当前全球经济正经历深刻变革,旅游业依然在为世界创造更多就业岗位。

孙洁在发言中披露,携程每年向海外输送游客1500 万人次,在全球范围内贡献了超过1亿个直接和间接工作岗位。当前中国人的护照持有率还不到10%,预计出境游的热潮将保持稳定增长的新常态,未来10年仍将是中国出境游增长的爆发期。

签证和直航直接刺激旅游经济

作为庞大的全球性消费群体,中国游客也代表着中国软实力的崛起,在当前世界经济复苏的背景下,人数众多、消费能力强的中国游客自然也成为世界各国“争抢”的对象。

孙洁在采访中表示,签证的便利程度一直是中国游客选择目的地的重要影响因素,而作为全球范围内的“中国名片”,孙洁代表携程多次在中欧工商论坛、金砖国家峰会等重大国际场合,呼吁各国对中国游客放宽签证政策。

“我们看到很多国家和地区通过放宽签证政策成功刺激旅游增长的例子,例如俄罗斯对中国团队游客开放免签政策,直接促成中国和俄罗斯两国游客互访人数持续创历史新高。 作为中国最大的签证服务商之一,携程预计今年暑期处理的个人旅游签证数量预计超30万本。”

开通直航是提振国际旅游发展的另一重要因素。“直飞航线开通的便利条件可以吸引大批游客,给当地带来大量的购买力和就业机会,包括酒店住宿业、餐饮业、零售业都会从中广泛获利。” 孙洁说。

携程全球化战略引发外媒关注

作为一家长期关注亚太地区商业的全球财经媒体,CNBC对携程的国际化进程保持关注。在回答记者提问时,孙洁表示:“全球化是未来携程的重要战略目标,目前我们已经在中国市场积累了很多经验,未来携程将继续向国际上拓展。”

就地域而言,携程在亚太市场出境游市场,尤其在东南亚和日本市场具有明显的竞争优势。而近年来过一系列投资并购,包括美国三大华人旅行社、欧洲领先的机票搜索网站天巡SkyScanner,携程在海外市场扩张方面取得了很大进展。

据了解,携程已经推出了国际版网站和App,涵盖汉语、英语、德语、法语等14种语言服务,拥有注册会员数量已超过3亿,其中外籍会员数量超2500万。

“总体而言,携程海外扩张战略正在按计划有条不紊地展开,目前的当务之急仍然是增长市场份额。”孙洁说。

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