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法媒:年轻中国游客青睐国内买不到的“法国制造”

2017-09-05 09:17:23   国际在线

【环球网报道记者王莉兰】在走出恐袭阴影后,大批中国游客开始重返巴黎。与此前不同的是,新一代的中国游客热衷的是在中国买不到的“法国制造”。

法国媒体“欧洲时报”9月4日援引法新社报道称,坐地铁、骑自行车、讲英语、紧盯手机,这是中国新一代游客的特点。中国游客的平均年龄为32岁,比其他的国际游客都要年轻。在中国游客热衷购物的巴黎11区,虽然旅游大巴车仍然耐心地等待着,但是对于“新一代”来说,他们通常会寻找有别于“传统”的旅游体验。

购物推荐网站“爱Shopping”创始人表示:“通常都是一些年轻企业高管,中产甚至是精英,他们一家人或者几个朋友来到法国待上几天。”这名创始人补充道:“这些游客不再只是买那些法国大牌,他们同样对那些在中国找不到的东西感兴趣。”

报道称,30多岁的夏(音译)陪母亲前往巴黎游玩,这是她母亲第一次到欧洲。夏表示:“我从前在意大利留学时知道了玛莱区,是我的朋友带我来的。我喜欢这里的气氛,这和中国人印象中的法国完全一致。”

Europass是一家在线票务平台,专为中国个人游客服务。该平台经理德罗屈埃弗伊(GuillaumedeRoquefeuil)表示:“中国游客在找寻一种旅游体验。”

报道指出,为了更好地吸引中国游客,最好的方法就是了解他们的习惯。对于新一代中国游客来说,很显然,上网是他们共同的爱好。

“爱Shopping”创始人解释道:“他们这一代是跟着互联网和社交网站一起长大的,他们比法国人更爱上网。”德罗屈埃弗伊则表示,“你很难想象中国人对微信的依赖程度”。为了方便中国游客,巴黎春天百货已引入由中国电商巨头阿里巴巴开发的移动支付程序。不过,负责大巴黎旅游事务的纳斯鲁(OthmanNasrou)认为,“法国在这方面还有很长的路要走”。

(原标题:法媒:年轻中国游客青睐国内买不到的“法国制造”)

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