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江小白助推嘻哈文化复苏

2017-09-05 03:21:40   中国青年网

9月1日,中国嘻哈界盛典第二季“江小白YOLO音乐现场”首场在北京引爆,GO$H核心成员GAI、BRIDGE,以及龙胆紫、艾福杰尼、黄旭等当下最in说唱歌手齐聚嗨翻现场,正式拉开一场盛况空前的全国十城巡演嘻哈狂欢Party。重庆高粱酒品牌江小白持续发力助推小众青年文化,将嘻哈的影响力落地,为嘻哈文化提供更主流的扩散渠道,使其融入更多年轻人的生活。

GO$H带来火爆山城气质

《中国有嘻哈》选手强势助阵

“天干物燥,小心火烛”,重庆独立说唱GO$H厂牌的GAI一出场,立马引发众人欢呼。GAI最具特色的方言说唱,将重庆人身上的江湖气展现得淋漓尽致,加上同样在GO$H厂牌下的battle高手BRIDGE,他们用说唱的形式将重庆老派的嘻哈帮会文化搬上全国舞台。

除了重庆嘻哈界的代表,《中国有嘻哈》里的其他选手艾福杰尼、黄旭更是强势助阵,龙胆紫、C-BLOCK、LEXIE等实力说唱歌手纷纷站台,用说唱、脏辫、大尺码衣服、文身,带来嘻哈文化最直观传达的视听盛宴。现场观众随着每个嘻哈歌手的节奏、韵脚等“契合点”不谋而合的摇摆肢体,当晚近乎疯狂的嘶吼声让全场气氛沸腾。

“Keep Real”不盲从

重庆品牌江小白掀嘻哈文化热潮

“江小白YOLO音乐现场”为什么能无缝对接《中国有嘻哈》?难道是强势追热点?在今年《中国有嘻哈》节目开播前,很多人可能还是摇滚与民谣的粉丝,但是现在无数人变成了嘻哈爱好者。而江小白在2016年就开始挖掘小众的嘻哈音乐市场,并聚集国内地下原创说唱歌手举办了首季“江小白YOLO音乐现场”。

YOLO的意思是You Only Live Once,对于任何一个嘻哈音乐人和爱好者而言,嘻哈这种形式向来和名气、财富没什么关系,尽管商业改变了这一切,但音乐始终是他们的归宿。人生只能活一次,音乐让他们找到了不一样的个性表达方式。

从上世纪80年代,嘻哈传入中国近四十年时间里,在嘻哈青年一步一步的坚持下,终于从地下走到了台前。草根本质未变,对真实生活的反思未变。歌手用音乐表达自己,同时也用酒表达自己,嘻哈狂热者们将音乐与美酒绑定,充当着特殊亚文化下的“新人类”。江小白此次推出“YOLO有路清淡型高粱酒”,将引领年轻消费群体的轻口味趋势,并传递着这个时代专属的年轻文化与精神风貌。江小白从不追热点,江小白本身就是热点。

预打造国内最大嘻哈盛典

重庆站巡演连嗨两夜

嘻哈音乐是新时期尤为重要的文化现象、精神现象与社会现象,江小白也已成为国内HIPHOP嘻哈原创音乐文化的助推者。江小白自2013年推出青年艺术扶持计划以来,致力于打造新世代青年个性文化,并积极参与和推动音乐、当代文学与当代艺术等多种文化活动,而“江小白YOLO音乐现场”也将成为国内原创说唱歌手一年一度聚集和交流的盛会。

据了解,今年“江小白YOLO音乐现场”将持续席卷上海、深圳、广州等地,并于10月中旬巡演至重庆站,并将在重庆连续举办两场。每一场都将有重量级神秘Rapper加入,2017下半年席卷中国的HIPHOP风潮继续掀起,原创嘻哈说唱乐手们连番劲爆轰炸,前所未有的视觉听觉盛宴,嘻哈狂热粉们请拭目以待!

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