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杭州松下牵手保时捷设计 高大上的洗衣机,2018年就能见到

2017-09-05 02:21:39   中国青年网

杭州松下牵手保时捷设计

高大上的洗衣机,2018年就能见到

最美好的遇见,就是在恰当的时间里一拍即合。

9月4日,在德国柏林保时捷数字实验室里,一场创世纪的跨界碰撞正在上演。杭州松下家用电器有限公司和保时捷设计公司正式牵手,达成战略合作。

很难想象,致力于打造最完美的洗衣机厂家,和设计出像保时捷911这样奢华经典的设计公司,会带来怎样的颠覆与惊喜呢?

不用期待太久,双方合作的新品计划于2018年初在中国市场首发上市。

松下牵手保时捷

打造令人兴奋的洗衣机

提到保时捷,大众的第一反应就是,豪车。事实上,远远不止。

保时捷设计公司是保时捷集团旗下的设计公司,也是世界上首屈一指的设计机构,不仅参与为保时捷集团提供汽车设计服务,同时也涉及都市男性时尚品牌的设计,产品涵盖钟表、首饰、眼镜、鞋类、时装、箱包、家居产品、电子产品等诸多生活和时尚产品领域。保时捷设计所秉持的设计哲学和设计语言因追求产品美学和极致工艺造型而在欧美大公司中享有盛誉。

“我们看重的,就是保时捷的品质,他们所坚持的方向,正好和我们松下不谋而合。”杭州松下家用电器有限公司总经理柳建国说。

杭州松下家用电器有限公司由日本松下电器产业株式会社与杭州金鱼电器集团有限公司共同合资组建。自1992年成立以来,凭借先进的研发技术、严苛的制造标准以及对中国市场的精准把握,20余年来已经发展为松下电器在全球最大的洗衣机生产基地,其产品深受中国消费者的喜爱。

柳建国说,随着中国经济的快速发展,极具购买力的中产阶级与高净值人群不断壮大,并随着生活水平的提高对产品品质与时尚品味也提出了更高的需求。因此,由这一消费需求升级所驱动的产品升级与服务升级已经成为目前中国消费市场的一大趋势。“在消费升级的大潮之下,大家对洗衣机的要求不仅仅只是洗干净衣物了,外观、功能都需要改造升级,看上去更专业、更高级。”他表示,松下将充分发挥其自身的产品研究开发、技术创新的优势,与保时捷设计公司展开全方位的合作,充分融合欧洲先进的工业设计理念与设计美学,打造出品质卓越,超高颜值,令人兴奋的洗衣机产品。

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