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“老字号新时尚” 中华老字号(山东)博览会举行

2017-09-04 16:00:56   中国青年网

北京同仁堂党委书记梅群

中新网9月4日电 日前,首届“中华老字号(山东)博览会暨老字号品牌发展高峰论坛”在济南举行。博览会由山东省商务厅等5部门共同主办,山东省老字号企业协会承办。该活动以“老字号新时尚”为主题,旨在擦亮山东省老字号牌匾,推动老字号传承创新加快发展。

广药集团总经理陈矛

主办方表示,老字号是中国历史发展过程中伴随经济和文化发展而来的商业文化的核心所在,山东省邀请知名中华老字号企业掌门人集聚济南,希望通过这些在各自行业属于翘首的老字号企业分享创新转型经验,帮助山东省老字号企业摆脱发展瓶颈,推动企业现代化转型。这也是山东省为扶持省内老字号企业在供给侧改革的发展大环境下开展新旧动能转换,通过改革创新发展的一项重要工作。

在“中华老字号企业掌门人大会”环节,来自省内外知名中华老字号企业掌门人——青岛啤酒董事长孙明波,北京同仁堂党委书记梅群,东阿阿胶总裁秦玉峰,广药集团总裁陈矛,回力党委书记周炜和杭州胡庆余堂总裁刘俊等,立足各自企业的历史,从品牌创始、文化传承、商业精神,以及品牌曾经遭遇的问题等多个方面,叙述中华老字号企业之所以百年传承、基业长青,正是因为企业秉承诚信义利和商业道德、传承匠心技艺的同时,也不忘创心,始终与时俱进跟上时代发展、社会进步,始终砥砺前行得到了消费者一致认可,走到今天成为中国百年优质企业的代表。

山东省老字号企业协会会长秦玉峰

会上,山东省老字号企业协会会长秦玉峰代表参展老字号宣读倡议书,郑重承诺弘扬传统文化,诚信守诺经营,担当“至诚山东”“厚道鲁商”的先行军和传播者,打造品牌建设新标杆。

作为此次大会的战略合作伙伴,号闻网是“中华老字号产业”的首倡者和推动者,是老字号产业的垂直新媒体平台。以推动老字号产业的传承和发展为使命,积极参与推动老字号品牌价值的挖掘梳理,让中国百年老字号企业更好的传承和创新发展下去,助力中国百年企业真正实现应有的“中华价值”。

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