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《开学第一课》海报
董卿跪采翻译家许渊冲先生
中国网娱乐9月4日讯 9月1日,一年一度的饕餮盛宴《开学第一课》在CCTV-1如期播出。CSM收视调查数据显示,今年《开学第一课》34城收视率高达5.28%,全国网收视也收获4.47%的傲人成绩,创下节目开办十年以来的新高,收视率仅次于春晚。不仅如此,截止目前,节目全网播放量破5亿,其中正片(腾讯视频)上线两天播放量破4亿,“董卿跪采许渊冲”单条短视频两天内点击量超5000;新媒体主话题#开学第一课#阅读量达12.3亿,子话题#我的中华骄傲#阅读量4天暴增至5.3亿;官方微信发布的节目单播出当日,阅读量破1000万+;节目相关微信文章阅读量破10万+高达23篇……种种数据显示,《开学第一课》已真真切切成为一次全民荧屏狂欢。
在与孩子们真切对话多年之后,《开学第一课》以自己独有的节目模式和节目气质成为行业标杆。总编室主任、综合频道总监王晓真曾表示,央视综合频道一直以来坚持主阵地、高品质、灵动性的宗旨生产节目内容。同时,央视综合频道副总监许文广在日前采访时便直言:“不急功近利、不只做这一季的爆款,从最初就着手开发节目持久的品牌效应,始终坚持核心价值的树立,让节目保持长久的生命力,是《开学第一课》能够走到今天、成为经典案例的重要原因。”
围绕着“中华骄傲”这一主题,今年的《开学第一课》既充分展现了中华文化广博深邃之美,又融传统与现代为一体,让人们看到了一颗颗因为热爱中华文化、传播中华文化而在世界的各个角落热烈跳动着的心,引发了观众强烈的民族自豪感。
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