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中国网娱乐讯 媒体社会责任一直是传媒领域十分关注的问题,除了向广大受众提供信息之外,媒体还身兼信息“把关人”的身份。近日,一份全新的调查结果“90后眼中最具社会责任的省级卫视”榜单出炉,湖南卫视当仁不让,获得第一。这不仅显示出湖南卫视作为主流媒体所必须具备的社会责任心,也体现出在不断关注社会事件的同时,湖南卫视以促进青少年发展成长为目标,用一系列的王牌栏目、优秀影视剧奉献了自己的力量。
坚持做90后引领者:倡导正确舆论 弘扬主流价值
湖南卫视始终坚持“导向金不换”原则,此次献礼建军90周年的重大革命历史题材电视剧《秋收起义》,采用青年演员塑造红色经典形象,对青少年观众产生了积极而深远的影响。从不同视角诠释了湖南卫视年轻时尚但又讲责任讲担当的传播理念。2017年上半年推出的反腐题材电视剧《人民的名义》引发网友热议,真实反映当前中国反腐败斗争的实践,正面回应反腐败的民心所愿。
原创大型科普节目《我是未来》引领当下年轻人的主流文化。全新家风类节目《儿行千里》首期节目中邀请到麻省理工大学博士后何江,他也是哈佛大学毕业典礼上的首位中国人。“陪伴”是树立何家家风的根基,何家父母不外出打工、不打牌的原则引人深思。节目不仅将全力传播中华民族的优良传统,也致力于弘扬属于这个时代的中国好家风。更有弘扬中华优良传统文化的节目《中华文明之美》推出中华经典故事、世界非遗、鬼斧神工、建军90周年英雄、家风等系列,由00后演绎经典故事,寓教于乐。尤其是房玄龄之父、柳宗元之母的孝道故事教导更多观众“知孝学孝早行孝,一生孝行值千金”。节目不仅得到口碑、收视双丰收,也受到国家广电总局和省委宣传部的表扬。
为90后树立新榜样:运用“星素互动” 彰显满屏正能量
今年,湖南卫视将节目内容和模式的焦点更多地置于亮点频出的“素人”身上。《快乐大本营》二十周年特别节目,把节目视角回到了观众本位,从观众角度出发设计节目环节。秉承“青春向上”理念、借由节目自身力量而发挥出的巨大影响力,收获盛赞不断。近期,王牌节目《天天向上》播出“绿色生活、绿色发展”专题节目直击护林环保一线,“望海楼夫妻” 刘军、齐淑艳和“驻守生命禁区”15年的老班长李进军,展示了中国军民守护绿色的坚持和精神,不仅感动全国观众,也引发了观众对“绿色来之不易”的思考。《我想和你唱》一直是“星素互动”节目的领头羊,新一季收视屡创新高,被誉为2017上半年“收视、口碑、热度”表现最好的星素结合综艺节目。收官之夜感恩陪伴,王俊凯承诺67岁粉丝好好学习、健康成长,李宇春见证歌迷从想辍学的大学生变成去哈佛进修的女博士,励志全场。《我们来了》第二季创新升级、继续启程,新增90后社会精英女性。首期节目来到首都北京,带大家领略壮美长城,体验中华传统文化。不仅体现90后为梦想奋斗拼搏的风采,并在深度文化体验之旅中发掘中国骄傲,彰显公益力量。
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