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人民网北京9月1日电 (记者刘佳)一年一度的暑期旅游旺季落下帷幕,同程旅游发布的《2017暑期居民旅游消费盘点报告》(下称《报告》)显示,2017年暑期出游高峰主要集中在6月20日至8月31日之间的七十多天内,整体上呈现供需两旺的局面,亲子游、避暑游、海岛游、研学旅行等不同维度的细分市场均有较大幅度增长,其中,尤以亲子游、研学旅行以及海岛游的增长最为抢眼,并呈现出了一些新的消费趋势。
暑期亲子游与研学旅行渐成城市中产家庭“刚需”
根据同程旅游暑期市场研究大数据显示,亲子游及相关的研学旅行对整个暑期旅游市场的贡献度超过40%,成为驱动整个暑期市场的“第一动力”。具体出游需求方面,亲子休闲度假和“旅游+教育”是主要的需求形态。其中,亲子休闲度假热门消费项目主要包括主题公园及其他适合亲子游玩的景点及场馆(动物园、海洋馆、博物馆)等,“旅游+教育”主要指游学及其他与未成年人教育相关的产品,主要包含以线路形式组织的游学及观光以及各类具有教育属性的亲子夏令营等。
《报告》数据显示,2017暑期最受亲子游人群喜爱的主题公园主要有:成都动物园、上海迪士尼乐园、合肥万达电影乐园、常州淹城春秋乐园、长隆野生动物园世界、苏州乐园、常州中华恐龙园、上海长风海洋世界等。最具人气的博物馆类景点主要有:中国海军博物馆、宁波科学探索中心、建川博物馆聚落、广州中山纪念堂、厦门科技馆、北京汽车博物馆等。
暑期游学及研学旅行方面,出境游学(或亲子旅行)的热门目的地主要有:英国、美国、法国、加拿大、日本、新加坡、中国港澳等,整体上以英语国家最受欢迎,人均花费在1万元左右,部分深度游线路的花费则在2至5万元不等,线路一般包含名校参观拜访以及当地著名景点的观光等,部分高端线路还包含与名校师生的互动交流及与当地家庭的联谊等,此类线路最受中产家庭欢迎。国内研学旅行的热门目的地主要集中在北京、上海、广州、南京、武汉、西安等名校云集的城市,主流出游线路人均花费一般在3000元以上,高端线路及深度游线路的人均花费一般在5000元以上。
今年暑期是教育部等11部门关于推进中小学生研学旅行的意见发布后的第一个暑期旅游旺季,游学、研学旅行等具备“教育+旅游”属性的细分市场供需两旺,一线城市的中产家庭越来越看重研学旅行及游学对于子女教育的重要意义,特别是出境游学正在成为高收入家庭子女教育的“刚需”。
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