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制造业“触网”有助提升效率

2017-09-04 07:15:50   中国青年网

赵 萍 中国贸促会研究院国际贸易研究部主任

网络零售对制造业企业具有提升销售收入、利润的促进作用。制造业企业在网络零售方面每100万元的投入可带来70.9万元的直接效益提升。网络零售对于扩大制造业企业销售规模、降低企业成本、提高运营效率与树立企业品牌等制造业各个环节也都产生了促进作用。在网络零售日益成为重要营销渠道的环境下,制造业企业要主动利用网络零售开拓销售渠道、转型升级,以客户需求为核心,利用网络零售提供的大数据开展个性化生产,促进生产者和消费者之间实现良性互动。

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