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直播让古老非遗活起来

2017-09-03 04:15:49   中国青年网

2017年被称为“非遗直播元年”,直播让古老的非遗“活”起来,以互动的方式进入现代生活。9月1日上午,由中央网信办移动网络管理局指导,文化部非物质文化遗产司大力支持,光明网、斗鱼联合主办的“非遗传承与网络直播座谈会”在北京举行。与会非遗传承人、文化界知名专家围绕如何有效运用融媒体传播手段,尤其是网络直播等新型传播渠道,对非物质文化遗产进行全方位传播,推动传统文化的“活态”发展,打开非遗传播新思路进行了深入的交流。

今年5月31日开始,在三个月的时间里,光明网、斗鱼直播团队走入湖北、安徽、浙江等14个省份,深入非遗文化发源地,走访国家级省级非遗技艺传承人,推出移动直播30多场,向广大网友展示了包括南京云锦、龙泉青瓷、古琴艺术在内的多项世界级非遗项目,直播总覆盖观看人数近3000万。同时,以移动直播为切入口,光明日报、光明网进行了以“致·非遗 敬·匠心”为主题的大型融媒体系列报道,有效传播覆盖用户量达1.73亿人次。

光明日报社副总编辑、融媒体中心主任陆先高在致辞中表示,“致·非遗 敬·匠心”直播活动借助新媒体为非物质文化遗产的传播与传承赋能,以年轻网民喜闻乐见的方式,走近网民,吸引网民,感染网民,让冷门的文化“火”起来。未来,要进一步创新传播手段,除直播外,还可以充分利用VR、AR等新媒体技术,同时要与非遗界的专家们合作,让传播更具系统性、逻辑性、针对性。

在文化部非物质文化遗产司司长陈通看来,非遗是一个宏大的体系,目前国家级非遗代表性项目有1372项,入选联合国教科文组织有关名录的项目有39项。2017年被行业称为非遗直播元年,直播+非遗成为最新的发展趋势。非遗的教育和普及,与传承人的态度和作为密不可分,希望更多传承人可以参与到直播等方式的传播中来,推动形成人人传承发展优秀传统文化的生动局面。

中央网信办移动网络管理局副局长卢岚则认为,网络直播作为移动端重要的新兴业态,要主动适应、积极引领网络直播这样一个新兴舆论阵地,发挥网络直播在传播社会主义核心价值观、弘扬中华优秀传统文化等领域的正面作用。未来,要深入挖掘不同类型非物质文化遗产特点,结合网络直播的传播规律进行有针对性策划;不断发掘新的非遗传承人,鼓励他们通过网络直播开展非遗传承与传播。

中国民俗学会副会长、北京师范大学教授萧放认为,非遗是一个非常传统的文化项目,而网络直播又是非常现代的媒体方式,目前直播非遗是一个尝试的阶段,今后还应不断完善,多选择大众关心的非遗项目,提前做好准备,加深研究性以及文化影响力,只有这样才能让非遗“活”在大众身边。

(光明网记者 彭扬)

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