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张家界试水“直播+旅游”
2017-09-01 06:26:08 中国青年网
湖南日报8月31日讯(廖声田 宁奎)“民风淳朴,风景绝美。”8月28日,在张家界土家风情园,河北游客张喆一行10人,兴致勃勃地与“九重天”吊脚楼合影留念。通过张家界民俗文化活动月网络直播,他们选择了多个景区景点进行游览,对这里的人文风情赞不绝口。
张家界不仅拥有绝版山水,还有着浓郁而独特的民族文化和民俗风情。全市共有46个少数民族,少数民族人口占总人口的75.28%,民俗文化氛围浓郁,全市共有15大类、780项非物质文化遗产。在张家界,代代传承着“找摸米”、情歌对唱、“哭嫁”等独特的民俗。
6月29日至8月28日,张家界举办第二届中国张家界民俗文化活动月暨首届国际网红直播旅游节。全市各大景区,近百家企业参与活动,近千名艺人参加民俗文化展演,来自国内各地及西班牙、法国、乌克兰、俄罗斯、菲律宾等国的500多名网红参与现场直播,向全球分享与传播张家界的山水风光和浓郁的民俗风情。
“千人狂欢大摆手”“绝版张家界,祈福天门山”、万福温泉泼水节、桑植民歌大体验、千人狂欢茅古斯、千人傩面祭先祖、“赶火追爱”摸米火塘会、百米长卷绘武陵等10大主题活动轮番上演,精彩纷呈。
通过“直播+旅游”,张家界实现了旅游营销全区域联动、全资源整合、全要素协作、全行业参与、全媒体覆盖,成功带动旅游市场纵深发展,成为该市旅游营销的又一次创新之举。
据了解,民俗文化月期间,网红直播在线观看量突破5000万人次,整个活动网络点击量突破1亿人次。6月29日至8月27日,张家界国家森林公园、天门山、张家界大峡谷3大主要景区共接待游客319万人次,同比增长15.29%。在直播结束后的第一个周末,万福温泉接待人次较同期增加80%,创造了夏季温泉接待的小高峰。
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