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支付宝在肯德基上线“刷脸支付” 只要不整容就没问题

2017-09-02 09:45:57   央广网

央广网北京9月2日消息据经济之声《天下财经》报道,曾经,刷脸卡的含义是:这个人很有诚信,出去消费的时候,只要看他的面子就能挂账或免单。现在,随着刷脸技术应用于商业,可能很多人都能过上靠刷脸买东西的生活。昨天(1日),支付宝在肯德基上线了“刷脸支付”,刷脸支付正式商用。

刷脸吃饭,就在肯德基

在杭州万象城肯德基餐厅里,不少人在排队体验“看脸吃饭”:自助点餐机上选好餐,进入支付页面,选择“支付宝刷脸付”,然后进行人脸识别,只需要1-2秒,再输入与账号绑定的手机号,确认后即可支付,支付过程不到10秒。如果是首次使用,用户则需要先在支付宝App上开通这一功能。

只要不整容就没问题

根据消费者在现场的体验,整个流程非常简单。蚂蚁金服品牌与公众沟通部的陈彩银介绍说,用户开通支付宝的时候都提交了身份证的图片,刷脸支付就是把用户现在的影像和身份证上的照片进行比对,从而确定支付结果。就算身份证上的照片是十年前拍摄的,也没问题。

陈彩银说:“只要不是整容的话,人的面部信息是不会发生大规模的变化的。这台机器完全可以识别出来。”

双胞胎该怎么分辨?

对此,有好奇的网友提出了很多问题。如果有人拿自己的照片去支付怎么办?如果有人用摄像头偷拍,在自己不知情的情况下直接支付怎么办?对此,支付宝的技术人员做出解释。支付宝在肯德基的点餐机上配备了3D红外深度摄像头,在人脸识别前,会进行活体检测,所以直接拿照片是不行的,必须是“活的”才行。同时为了确认用户支付意愿,支付宝还在刷脸后设置了输入手机号的环节。现在唯一有可能出现问题的就是双胞胎。陈彩银介绍,未来会为刷脸支付加入多因子识别技术。

陈彩银表示:“单因子识别指的是单靠人脸的信息和支付宝的信息进行比对。但是双因子的识别体系是加入了眼纹和声纹,甚至会加盖掌纹。如果这些生物识别的因素叠加进去的话,完全可以识别出来。”

想推广,商用场景是关键

其实,近年来人脸识别技术开始应用在生活中的很多场景,比如App登录、火车站安检、上下班打卡等等……但是,通过人脸识别进行支付大多数还停留在实验室阶段。业内普遍认为,即使刷脸支付技术未来足够成熟,能做到什么程度也还不好说,毕竟相比于二维码支付,刷脸支付一个明显的问题是需要摄像硬件的支持,更适合品牌商户,路边小店普及起来有难度。此外,即使安全技术足够成熟,也还是会有一部分用户担心隐私泄露的问题。就目前来看,刷脸支付还在早期阶段,投入商用不会太多,支持的门店也不会太多,要想做大做强,依然需要迎接来自商用场景的考验。

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