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法思营销助蒙娜丽莎集团吹响“节能环保”营销战场新号角

2017-09-01 15:45:56   中国青年网

“节能环保”是我国未来发展的基本国策之一,“诞生”于1999年的广东蒙娜丽莎集团股份有限公司做为国内十大瓷砖品牌之一,一直以来积极响应国家的号召,从工厂设备的引进、改造,到产品的优化升级都走在了行业的前列。十年前蒙娜丽莎集团通过与国外战略合作伙伴的交流中,敏锐的感觉到了行业发展的趋势,一定会向更薄、更环保、更易安装、维护的方向发展,随即公司高层研究后开始启动“陶瓷薄板”的生产线。

“十年磨一剑”,今天蒙娜丽莎陶瓷薄板已经应用在国内包括:北京中国大饭店、上海世博会、武汉东湖隧道等重要、重大工程项目中,并且一致获得业主方、总包方、设计院等相关部门、人员的高度好评。现在蒙娜丽莎集团在全国有几千家店面,产品广泛覆盖各类工程项目及家庭的使用,如何更好的推广“节能环保、更省空间、更美观、更易于维护”的陶瓷薄板,是摆在蒙娜丽莎高层的紧迫任务。最终,公司决定采取“内外结合”的方式,通过自己多年的市场营销经验与借助外部专业的营销顾问公司来共同进行市场再推广工作。因为与法思营销前几年合作过一些项目并且均取得了良好的效果,因此,再一次与法思营销的老师们从市场推广、销售的精准化管理、营销人员销售技能培训等方面展开了新的合作。8月28日在集团所在地,美丽的佛山西樵山下启动了营销人员培训部分的内容,两天两晚来自国内各地的营销人员及合作伙伴,全身心的参与,积极的互动,最终收获满满。

(图片拍摄于蒙娜丽莎营销人员培训现场)

未来“升级换代”将是企业、个人消费的主旋律,谁能够把握住这个大趋势,谁就可以成为未来市场的主角,但这一切均需要企业产品的优良、企业强大的营销能力,广东蒙娜丽莎集团股份有限公司已经走在了行业的前列,并且不骄不傲,继续低调、激情的往前,伟大的企业一定有其伟大的道理,在蒙娜丽莎人身上我们看到了这些,也希望蒙娜丽莎集团为市场提供更多、更优的产品,将自己为社会服务的“心”一直发扬下去,并且带动更多的企业投入其中。

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