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央广网沈阳9月1日消息(记者徐志强)为加快推进区域旅游建设步伐,打造独具特色的区域旅游品牌,形成“区域带动、全域发展”的良好态势, 8月30日,廊坊三大特色主题旅游区新闻发布会暨主流媒体走进三大旅游区采风启动仪式在文安鲁能·领秀庄园成功举办。
在新闻发布会上,市旅游委副主任万一兵发布了廊坊三大特色主题旅游区征名结果及三大特色主题旅游区成立情况,市委外宣局局长、市政府新闻办主任汪国会主持发布会,20余家中央、省、市新闻媒体出席会议。
据了解,为进一步加快廊坊区域旅游建设步伐,塑造风格独特、定位清晰的城市旅游形象,打造独具特色的区域旅游品牌,全力推动全域旅游建设快速发展,廊坊市旅游委于今年5月启动了“廊坊特色主题旅游区征名”活动,结合廊坊旅游实际情况,将廊坊划分为三个特色主题旅游区域,即:北三县旅游区(三河、大厂、香河)、两区两县旅游区(广阳区、安次区、永清县、固安县)、南三县旅游区(霸州、大城、文安),经过两个多月的稿件征集,近千件作品的精心筛选,经专家评委会认真评审,最终确定了廊坊三大特色主题旅游区名称,它们分别是:“廊坊运河风情体验区”(原北三县旅游区)、廊坊永定河田园观光区(原两区两县旅游区)、廊坊洼淀生活休闲区(原南三县旅游区的)。
三大特色主题旅游区以贯穿廊坊的大运河、永定河和洼淀文化为底蕴,进一步丰富了廊坊旅游内涵,构建了特色化、多元化、品牌化的旅游品牌体系。今后,廊坊旅游将以更加直观和响亮的名字向游客宣传推介旅游主题形象和特色旅游品牌的独特魅力,以差异化的主题旅游区提升旅游品牌的知名度、美誉度和认同感,引领和促进廊坊旅游产业跨越发展。
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