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爱奇艺猕猴桃音乐节开启夏日青春漾 平台再度升级用户体验

2017-08-31 18:51:02   中国青年网

由爱奇艺重磅打造的“夏日青春漾”主题活动已于7月29日正式启动,目前活动已经进行近一个月,爱奇艺为用户带来了一波接一波的惊喜。“夏日青春漾”以当下青春潮流为核心,通过线下、线上的多种互动形式,为爱奇艺粉丝、用户赠送福利,在提升用户体验的同时更全面提升了用户粘性。“夏日青春漾”在爱奇艺猕猴桃音乐节战略中,起到了联通平台与粉丝用户、提升平台用户体验的重要作用,通过对明星资源的进一步整合、以及对娱乐周边内容等IP生态的打通,爱奇艺进一步加强平台与用户间的深度互动,逐步实现爱奇艺在音乐娱乐领域的战略布局,形成以内容IP、明星、粉丝用户以及平台间紧密沟通的良性生态圈。

今年,爱奇艺“夏日青春漾”在线下粉丝福利方面首次推出答题抽奖,用户有机会参与爱奇艺举办的多场明星见面会、综艺现场录制等零距离狂撩娱乐圈“男神女神”的线下活动。无论是与“凌王”陈伟霆亲密接触实现爱的抱抱,参加TFboys生日会,还是近距离与“九亿少女的梦”&“宇文玥”的林更新互动,甚至是参与爱奇艺超级网综《中国有嘻哈》的现场录制以及获取爱奇艺“尖叫之夜”演唱会的门票都变得简单有趣。在线上追剧福利方面,“夏日青春漾”也不断给出惊喜。随着《河神》、《盲侠大律师》等超级网剧的热播,爱奇艺每天在线上都会为用户奉上爱奇艺VIP会员卡超值福利,让用户不再闹剧荒。同时,电影券、火爆IP周边、漫画代金券等超级福利,让观众追剧的同时也能够享受爱奇艺青春盛宴带来的乐趣。

作为爱奇艺猕猴桃音乐节重要的组成部分,“夏日青春漾”加强了爱奇艺平台与粉丝和用户的互动,通过爱奇艺头部内容IP联动、线上资源整合、明星线下互动等方式,持续提高用户体验。这一系列互动活动和粉丝福利大大增强了用户粘性与粉丝忠诚度,同时也拓展了娱乐周边产品的市场空间,实现IP价值最大化、用户价值最大化、平台价值最大化,这也为爱奇艺猕猴桃音乐节战略的实现奠定了坚实的基础。

目前,爱奇艺猕猴桃音乐节已经全面启动,它是爱奇艺在音乐娱乐领域的重要布局。爱奇艺猕猴桃音乐节聚焦流行文化,深层次洞察年轻用户的音乐娱乐需求,并在包括超级音乐综艺《中国有嘻哈》《中国新歌声》、爱奇艺“尖叫之夜”演唱会、爱奇艺“夏日青春漾”等多个品牌项目中取得了优异成绩,备受行业关注。随着爱奇艺猕猴桃音乐节的进一步推进,爱奇艺音乐娱乐版图也在不断地扩展与巩固,不仅逐步形成线上线下、明星粉丝间的娱乐互动闭环,持续提升用户体验,更深度捆绑并联动头部内容IP,释放爱奇艺强内容影响力。爱奇艺猕猴桃音乐节计划,正是爱奇艺借助肥沃的平台土壤,精准聚焦90后、00后等年轻人的娱乐体验,它不断深耕娱乐内容,不断完善开放健康生态系统,通过内容丰富完善打造“大苹果树商业模型”下生态矩阵,最终形成品牌效应,引领行业发展升级。

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