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品牌引领 向旅游强省目标迈进
2017-09-01 08:35:56 中国青年网
拥有得天独厚的生态、冰雪、人文禀赋,叫响“冬季到吉林来玩雪”“精彩吉林凉爽夏日”两大特色品牌,国内外游客对吉林的认识不断加深。旅游业已成为我省经济社会发展的重要拉动力量、展示吉林形象的重要方式。
旅游即体验。人们在目的地旅游的过程也是一个参与、感受和分享的过程,也是对该区域的旅游品牌形象全方位认知、感知到认可、传播的过程。而品牌意味着影响力、传播力和综合效益。这就需要我省在把旅游业作为第四大支柱产业来打造的过程中,除了做好旅游产品支撑外,还要继续大力推进品牌建设,叫响旅游品牌,讲好旅游故事,传递旅游服务好声音,最终提高旅游目的地的知名度。
只要需求不断升级,旅游供给就要不断创新。从吉林实际看就要深入实施“旅游+”战略,大力优化产品、设施、环境供给,突出发展冰雪旅游和避暑休闲旅游,推进重大项目,促进产业融合,壮大市场主体,优化发展环境,以此来提升精彩吉林魅力,最终迈向中国生态旅游大省、冰雪旅游强省、避暑休闲名省和边境旅游示范省。
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