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梁家河塬上优质苹果进京
2017-09-01 05:20:53 中国青年网
本报讯(记者 孙杰)昨天,北京超市发与延川四苹果农业科技有限公司在京签约。9月底,来自延安延川县梁家河塬上的优质苹果,通过农超对接,将从黄土高原的果园直接进入北京超市,丰富京城市民的“果盘子”。
陕西省延川县是革命老区,也是国家级贫困县。延川苹果生长在北纬35度的海拔800米到1000米的黄土高原上,日照足、温差大,自然条件非常适合苹果生长。“延川苹果最大的特色就是酸甜度处在一个黄金比例,酸甜可口,十分耐吃。”该县相关负责人介绍,近年来,延川大力发展优质苹果种植,至今已有20万亩苹果园,苹果热销已带动当地农民人均增收2万多元。
延川四苹果公司相关负责人表示,希望将延川梁家河苹果打造成品牌。今年初,梁家河苹果就通过超市发50余家门店销售“爱心苹果”。由于苹果甜度高、嚼劲足,一上市就颇受北京市民认可,累计销售20余万斤。
9月底,苹果收获季节又要到了。双方昨天签订农超对接合同,梁家河塬上优质苹果将长期稳定供应北京市场。不仅如此,梁家河苹果还将在新发地批发市场设点,建立固定周转库,长期服务北京市场。超市发总裁王增庆表示,预计今年梁家河苹果销量至少翻倍。“农超对接大大减少中间渠道,原来需要倒5次手,现在只需要倒两次手就能到消费者手中,品质好,价格也有一定优势。”
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