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国产奶粉以优质优价打造国际市场通行证

2017-08-31 16:01:02   中国经济网

8月29日,继去年进入香港市场后,君乐宝婴幼儿奶粉又通过各方的严苛审核,启动澳门市场,成为唯一一家通行于港澳市场的国产奶粉。

同时,君乐宝婴幼儿奶粉宣布通过“同线同标同质”——三同认证,成为国内首家获得“三同”认证的婴幼儿奶粉。这意味着,在内地销售的君乐宝婴幼儿奶粉,与通行港澳的君乐宝奶粉,是在同一生产线上、按照同一标准生产、达到同一品质。

近年来,我国乳制品的出口不断恢复,但始终没有达到2008年之前的水平,出口品种主要是液态奶,国产婴幼儿奶粉几乎没有。君乐宝奶粉先后登陆港澳,被认为是“国产婴幼儿配方乳粉恢复出口的一个重要标志”。

入港一年来,君乐宝奶粉在香港也经历了从质疑到了解、再到认可的发展历程,目前已初步打开市场,销量达到6万罐,货值超过1200万港元。越来越多的香港消费者通过Facebook等交流平台,为国产奶粉的高品质鼓掌点赞。在8月份举办的香港荷花BB展(国际婴儿、儿童用品博览)上,君乐宝奶粉展位人气爆棚。

澳门则是君乐宝国产奶粉复制香港经验“走出去”的第二站。据君乐宝乳业集团事业部总经理刘森淼介绍,澳门对于婴幼儿奶粉的检测标准与香港有所不同,增加了微生物、禁用物、放射性元素等15项检测项目。君乐宝奶粉以优异的品质通过了严苛的检测,达到较高的国际水平。

近年来,为恢复消费者信心,我国乳粉行业企业狠抓质量建设,产品品质大幅提升。在刚刚结束的中国乳制品工业协会全体代表会议上,国家食品药品监督管理总局食品安全监管一司司长张靖表示,今年第二季度中国婴幼儿奶粉抽查合格率达到100%。

但另一方面,据统计,算上海淘,去年中国进口的奶粉几乎占到国内总需求的一半,海淘、跨境电商及洋奶粉的强势竞争,已成为国产奶粉面临的重要挑战。“向国内消费者提供与国际市场相同质量水平、相同价格的奶粉,不断提振我国乳品的消费信心,非常重要和有意义。”中国国家认证认可监督管理委员会注册管理部食品农产品处处长张剑说。

据介绍,入选“三同”企业至少要符合三个条件,第一是企业要具备出口食品生产企业的备案注册资格,且有实际的出口业绩;第二是企业必须承诺按照三同的要求进行生产;第三是企业需要获得国际通行的食品安全认证。“以质量提升为抓手,以‘三同’工程为平台,可以有效保障食品安全,大大提振消费者信心。”张剑说。

为了让所有的消费者都能享受到同样优质和优价的婴幼儿乳粉产品,君乐宝在“三同”的基础上自己又增加了一同,同价。中国乳制品工业协会副理事长刘美菊认为,以“三同认证”作为品质如一的承诺,坚持优质优价,是赢得消费者长期信誉的有力举措,会成为消费者选择高品质、有保障、有担当的乳制品的一个重要参考,也充分证明了国产奶粉在生产、标准、品质方面的实力和信用。

根据《婴幼儿配方乳粉产品配方注册管理办法》,自2018年1月1日起,未取得注册的婴幼儿配方乳粉产品将不得在境内销售。截至目前,共有24家企业37个工厂65个品牌192个配方得到了国家的获批注册,其中有18家中国企业。“我们希望有更多的中国本土企业参与进来,打造世界顶尖品牌,不仅企业走出去,更重要的是产品走出去,不仅走出去,更要走上去。”中国奶业协会副秘书长刘琳说。(经济日报-中国经济网记者 许红洲)

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