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以“王者荣耀”浅析手游沉迷现象

2017-08-30 18:01:05   中国经济网

2017年7月20日,上海,静安寺附近一商场举办“王者之战”挑战赛,引来不少玩家现场开战。供图/CFP

7月3日起,《人民日报》、新华社连续发文抨击手游“王者荣耀”,批评其是“王者农药”,给未成年人带来严重的负面影响。游戏沉迷并非新鲜事,为什么媒体反应如此强烈?

如今的手机游戏既是游戏又是社交,手机也是游戏机,手机依赖就是游戏依赖,全民沉迷的程度与PC时代不可同日而语。作为一款现象级产品,如何对待“王者荣耀”以及由其带来的各种社会影响,对整个行业发展具有导向性的作用。

手游沉迷现象的成因

根据腾讯互娱发布会的数据,“王者荣耀”注册用户已超过2亿,日活跃用户超8000万,相当于每7个中国人就有1个人玩过。之所以成为爆款游戏,“王者荣耀”抓住了以下几点。

一是强社交绑定。“王者荣耀”可导入玩家的微信或QQ好友组团作战,以此为基础,玩家数量暴增。这一强社交绑定,一定程度上曝光了用户隐私,但也易于形成从众效应。

二是心理控制。作为一款MOBA(多人在线战术竞技)游戏,“王者荣耀”将游戏体验最大程度地留在心流区。心流是一种将个人精神力完全投注在某种活动上的感觉,进入心流区的人们很容易出现精神麻醉感,意识不到时间流逝,对其欲罢不能。

三是占用碎片化时间。在移动互联网时代,碎片化特征明显,玩手游的场景增多。玩一局“王者荣耀”只需10分钟,与中小学生的课间10分钟正好一致。打发碎片化时间成为常见的“入坑”理由,单次时间短增加了游戏频次。

四是低门槛、易上手。从“魔兽争霸”到DotA(远古遗址守护)、从“英雄联盟”再到“王者荣耀”,对硬件要求越来越低,策略复杂度下降,玩游戏的整体难度降低,是未成年玩家增多的重要原因。

手游沉迷现象的危害

人性论是中国互联网产业发展的重要理论基础,网游对人性弱点更是极力揣摩和挖掘。对网游尤其是手游,成年人都有可能沉迷,未成年人自控力差,更容易陷入其中而无法自拔。沉迷会产生极端和偏狭的心理,可以让人不顾亲情、友情,不顾工作和生活,造成不良的社会后果。

一是可能会染上网瘾。前几年围绕“网瘾是否是病”曾引起广泛的社会讨论,但无论是否是病,对手游的过度依赖和痴迷已经引发了严重的后果。如杭州13岁男孩因被父亲禁止玩“王者荣耀”跳下4楼;广州17岁少年狂打“王者荣耀”40小时,患脑梗险丧命。

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