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果小美再获千万美金级融资 “办公室无人货架”圈地加速

2017-08-30 17:55:41   中国青年网

腾讯科技讯(孙宏超)8月30日消息,今天腾讯科技从相关渠道得知,从事办公室自助便利货架业务的“果小美”,继7月底获得IDG资本等3000万人民币的融资后,近日又完成了逾千万美金级别的新一轮融资,资料显示这是目前国内无人值守便利架行业最大的一笔融资。

果小美本轮融资是其在6月份成立以来,短短两个月内获得的又一笔融资。据称,本轮融资由某国内一线投资机构牵头,原投资人也加码跟进。知情人士透露称,“果小美这次千万美元级别的融资是无人值守货架这个细分行业里面目前金额最大的一笔。”

公开数据显示,今年以来,无人自助设备领域项目累计融资金额超过20亿人民币,无人值守货架这一领域更是吸引诸多资本关注,目前活跃公司包括果小美、哈米、猩便利和领蛙等。本月,领蛙宣布获得了来自长岭资本的数千万元A轮融资,哈米也宣布获得元璟资本、真格基金等数千万人民币投资。

在消费升级当下,消费场景也在往碎片化发展,加上移动支付手段的高度普及,零售从街头进入最后一公里。针对公司办公室白领的无人值守货架可以满足用户“所见即所得”的需要,用户不用在走到楼下便利店或者附近超市,也不必等待配送,他们只需走到公司角落,手机扫码货品并付款,就能买到需要的零食和饮料。

值得关注的是无法在产业链方面进行深耕的“泡沫企业”正在潮水中退去,一些无人值守货架的商品比“有人”便利的商品价格高出三成甚至更多,在新鲜劲过去以后,一些无人值守货架甚至可以用“门可罗雀”进行形容。

但此次果小美再次融资成功或许意味着“无人”模式在产业深耕后还有巨大的提升空间。在欧美等发达国家和地区,无人售货早已成为重要的销售方式。数据显示,日本通过自动售货机出售的商品超过6000种,而人均年消费金额超过3300元;美国平均35人一台自动售货机,日本平均23人一台自动售货机,与之相比中国目前的数字则是6500。

经济学者盘和林对腾讯科技表示,物流的发展扩展了商业空间,无人值守技术扩展了商业经营的时间,很多传统8小时的商业场景都将变成24小时营业,让消费者享受更好的自助服务,这无疑会增加上游生产企业的商机,创造更多的就业机会,也会给商品信息处理、传感器、智能制造等行业带来全新的发展机会。

据悉,果小美今年6月底在成都成立,其创始人是原阿里聚划算总经理阎利珉(微博),IDG资本、峰瑞资本等投资了其前两轮融资。运营2个月以来,果小美已经在成都拓展了数百家网点,并且已经入驻了腾讯、阿里巴巴、中国电信、分众传媒、微盟等公司,消息人士透露,果小美很快就要宣布进入北京等一线城市市场。

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