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众安宣布健康险产品步步保用户数破千万

2017-08-30 10:36:28   央广网

央广网8月30日消息 保险科技正在全方位参与到人们的日常生活。其中,个人健康管理领域也正因为保险科技的渗透悄然发生改变。  近日,互联网保险公司众安保险宣布,其与智能手环相结合的互联网健康险产品——步步保,最新授权用户已达1000万,合作伙伴已遍布智能设备和运动APP等领域,如华为和魅族手机,小米运动APP,乐心运动APP、手机淘宝APP、乐动力APP、Bong手环、刷刷手环均已上线步步保服务。今年8月,步步保还联合众安保险旗下明星产品尊享e生,升级定制尊享e生步步保版(运动版)。  作为健康管理链条上不可或缺的环节,保险正借助人工智能、可穿戴设备等科技,创新性地对投保人生活行为进行预测和引导,以预防为准则,降低发病率,并同时降低投保人和保险公司双方的风险水平。  2015年,众安保险与小米运动、乐动力等平台合作推出了步步保,其特点是将健康险与可穿戴设备、运动大数据结合,以用户的真实运动量作为定价依据,以运动步数抵扣保费,从而实现主动的健康管理。保单生效后,用户完成所设置的每日运动步数目标天数越多,下个月需缴纳的保费就越少甚至会免费。  数据显示,截至目前步步保两年内累计授权用户数已达1000万,投保用户数超过130万,覆盖除香港、澳门、台湾以外的所有省、直辖市、自治区。步步保用户以80、90后为主,符合互联网用户属性。  步步保上线两周年之际,众安保险还推出了尊享e生·医疗险(运动版)。即在原步步保产品大病险基础上,增加了医疗+意外的保障选择。在原先尊享e生标准版基础上,额外定制了意外身故、伤残保额5万、意外门急诊保额1万,取消意外住院医疗免赔额。如果用户在过去30内累计20天完成每天8000步的目标,即可以折扣优惠购买定制版尊享e生产品。  据步步保负责人崔晨介绍,步步保与尊享e生结合仅仅是开始,未来步步保将进行更多维度的用户数据收集,更深度的分析,探索新的保障产品输出,例如结合睡眠、心率数据等,推出相应的保险产品。

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