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用创意提升农产品附加值

2017-08-30 06:31:44   中国青年网

□栾静

近些年来,“姜你军”“蒜你狠”等网络词汇的出现,从侧面反映出农产品销售不稳定的状况。农产品不易保存,如果不能及时销售,受损失的是辛辛苦苦的农民。要从根本上解决问题,关键就是要发展农产品的深加工。

现代科学技术的发展,让农产品升值增效的深加工成为可能。农产品深加工,不仅能减少农产品滞销造成的浪费,还能满足消费者多元化的需求,更重要的是,深加工带来的增值,能增加农民收入。

在日本,一个柿子有100多种吃法;在韩国,“酒瓶梨”的独特种植,备受客商青睐……做强做大农产品加工业,最重要的环节就是如何把原材料通过深加工,开发出符合市场需求、畅销的产品。

相对于技术、设备、资金来说,可能我们在农产品深加工上,更需要的是农产品研发的创意。

如今,从农产品的种植和加工,到农产品品牌的设计和推广,文化创意越来越多融入到农业生产和销售中。这也提醒从事农业生产的企业和农户,让我们的农产品多一些文化创意,这将让以前“土里土气”的农产品逐渐变得时尚、有趣,也将给农产品深加工业带来更大的市场、更大的活力。

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