新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China

受捐助者何尝不是值得欣赏的人

2017-08-30 06:21:57   中国青年网

受捐助者何尝不是值得欣赏的人

□ 本报评论员 华智超

昨日,“小朋友画廊”的公益项目刷爆网络。用户只需要花一元钱就可以购买一幅自闭症儿童的电子画作,钱款将用于帮助患有自闭症、脑瘫、唐氏综合征等精神、智力障碍的特殊人群。在短短5小时内,该项目完成了1500万元的募集目标。

该项目虽然火爆,也有网友质疑这是不是商业炒作。昨日下午,腾讯方面回应称,99公益日“小朋友画廊”H5,是由腾讯公益和“wabc无障碍艺途”公益机构联合出品的线上线下互动公益项目,不存在所谓的“投资商”。

这是一个成功的营销项目,或许可以称之为一次成功的“公益营销”。企业举办公益项目,既是出于公益的目的,也有企业形象或者经营战略层面的考虑,本不足为奇。作为一个成功的营销案例,它放大了公益效果,激发了社会爱心,也凝聚爱心力量用于特殊人群的发展,值得鼓励,也给人以启发。

这个“公益营销”的最大亮点,是改变了受捐助者的形象。项目展示的36幅画非常精美,有网友称“可以和大师级画匠媲美”,透过这些画作,人们感受到这些孩子们的创造活力。一元钱的购买,与其说是捐助,不如说是对孩子们梦想的投资,他们很特殊,但也很优秀,有天赋。

一直以来,特殊人群都被打上了弱者的标签,公益捐赠总难免有“施舍”的感觉。与生俱来的障碍让特殊人群受到了“特殊待遇”:一方面,轻则要忍受旁人投来的异样目光,重则会受到恃强凌弱者的欺负和凌辱;另一方面,也能够得到社会的鼓励和帮助,不过这种帮助通常也难免给他们带来一种隐形的道德压力,在改善他们的生活境况的同时,也或多或少带有怜恤的意味。

特殊人群真正需要的是平等的对待,但有时候,所谓“平等”的眼光仍然过于刻意,成为一种人道主义的姿态。真正的平等,莫过于让受捐赠者的创造能力得到展示,让社会看到他们丰富、灿烂的面孔。特殊人群身处逆境,改变逆境后,他们会像你我一样得到人生发展,甚至他们会因特殊成长环境的历练而变得更优秀。

不可否认,患有精智障碍的特殊人群,在认知能力、社交能力、沟通能力等方面可能先天不足。但是,这不代表他们就是无用之人。实际上,特殊人群有时在一些领域有着过于常人的理解力。据统计,全球有23位公认的自闭症天才。例如德雷克·帕拉维奇尼先天失明并患有严重自闭症,但他4岁起就对钢琴无师自通,对所有乐章过耳不忘,被誉为“再世莫扎特”。

一次有价值的“公益营销”,让特殊人群的才华得以展示,使得公益捐赠之中,更多人报以会心一笑,投以欣赏的目光,而不是简单的怜恤。给孩子们学习和发展的机会,就是给他们一个施展才华和创造价值的窗口,也是通往一个更加温暖、更加丰富多彩和更加文明的社会的道路。我们可以看到,社会正在朝着这个方向转变。一些爱心团体通过为他们提供免费的艺术课程,来开发他们的潜能,这就是一项意义重大的进步。

让特殊人群获得展示的机会,让他们实现自我,才是对他们的最大帮助。

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170830/31227689.html
Server: cms-8-251
Date: 2024/11/25 15:32:13

Powered by China
China