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广汽Acura成都车展双箭齐发
2017-08-29 03:56:00 中国青年网
在成都车展现场,广汽Acura首款国产战略车型CDX以全新形象展现,而广汽Acura第二款国产车型TLX-L也揭开神秘面纱。 此外,最具Acura品牌精神的全新一代NSX、旗舰SUV车型MDX SPORT HYBRID以及都市高端SUV车型RDX等明星车型也悉数亮相,齐聚7号馆广汽Acura展台。
CDX全新形象展开 锁定“年轻化”客户群
CDX作为广汽Acura的首款国产战略车型,自上市以来,凭借极富个性的造型、充满乐趣的驾驶体验以及精湛的品质,得到了90后年轻用户的高度评价。为了赢得更多的年轻用户,如今CDX又以全新形象展现“NON STANDARD本就例外”的传播概念。随着泛90后年轻群体逐渐成为中国高端汽车的消费主力,广汽Acura深刻洞察到这一市场新变化。今后,广汽Acura将以“年轻化”客户群体为基础,通过不断加强与他们的沟通,了解他们的个性化需求,引发情感共鸣,以期待更多的年轻用户认同Acura的全新品牌世界观Premium & Sporty。
据悉,广汽Acura将在9月启动炫光试驾、炫光巡游、商圈巡展、店头体验等一系列针对90后人群的创意营销活动。
TLX-L首发亮相 长轴矩傲视同级
作为广汽Acura的第二款国产车型TLX-L,充分考虑了中国消费者对豪华轿车驾乘性能和空间舒适性等方面的多样需求而度身定制的一款长轴距轿车,在时尚设计、先进技术与智能配置等方面实现了全面革新。
TLX-L采用了“Acura Precision Concept”全新家族设计语言,钻石五边形前进气格栅,搭配全新“Jewel Eye”LED光学照射系统,引领潮流时尚新风格。全系标配的全景天窗,给驾乘者带来超大视野享受。轮毂造型强劲有力,双边共两出的排气管增加了镀铬装饰,整体风格大气动感而又不失精致细腻。为满足中国消费者对车内空间的需求,TLX-L的轴距达到了2900mm,其傲视同级的大气豪华空间大幅提升了后排乘客的舒适度。为了实现空间和操控性能的完美平衡,TLX-L采用了Acura独创的PAWS四轮精准转向技术,精准的回馈与驾驶者形成默契的情感共鸣。此外,TLX-L还传承了全新一代NSX的运动基因,底盘调校在保留运动性的基础上,舒适性得以提升。这一系列诚意满满的配置与设计,将使用户更加深刻地感受与认同Acura的品牌核心价值“Performance”。
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