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永安包装缘何能引来央企上门合作

2017-08-28 08:06:51   中国青年网

8月24日,鞍山永安包装工业有限公司厂区东侧,一排高大的厂房基本建完,与中粮包装控股有限公司合作的两片罐生产线,9月将正式投产。

新生产线,同时也是一个新的起点。

30年间,永安由一个生产汽水瓶盖的小作坊,跃升为全国最大的综合性包装生产企业,目前为可口可乐、百威、华润等世界及中国500强企业生产各种包装制品,产品已铺向全国。今年上半年,公司实现产值4.6亿元,同比增长15%。

永安与中粮包装共建的两片罐生产线,是东北地区最先进的。此前,中粮包装在全国已建有9条同类生产线,均落户在省会城市和直辖市,只有在东北,选择了永安,选择了岫岩满族自治县这个小县城。

永安包装凭啥能引来央企中粮上门合作?

记者调研时发现,永安与中粮包装的合作,看似偶然,实则必然。永安在成长中的几次关键“裂变”,都与求“新”有关,总能先人一步,抓住机遇,适时引进新设备,推出新产品,让永安的产值从当初的几万元跃升到如今的10亿元,从而拥有了与中粮包装合作的实力。

正如永安包装工业有限公司董事长张永安所言,有实力才能有魅力,才能有合作机遇。

从竞争对手到合作伙伴

在东北包装市场上,永安和中粮包装曾是最大的竞争对手,20年前,双方在啤酒瓶盖领域有过激烈的市场争夺战,后来中粮包装调整战略布局,永安抢占了整个东北地区市场。

如今,双方变成了合作伙伴。张永安说,竞争变合作,是因为永安抢到了先机。

去年11月,鞍山市领导来永安视察,问企业为什么不生产易拉罐包装。这一问,问到了张永安的心坎里。

张永安仔细研究过东北包装市场,近3年,啤酒、饮料包装的易拉罐用量每年以5%至10%的速度递增,而市场上每增加一个罐,永安就要少卖一个瓶盖。清楚这一点的张永安心急如焚,早就相中了世界最先进的易拉罐生产设备,但3亿多元的设备价格,让他迟迟不能下定决心购买。

了解情况后,当地政府迅速帮助企业解决资金难题,永安则以最快的速度交了1000万元订金,抢时间是为了抢得市场先机,同时也“抢”到了一次重大的合作机遇。让张永安没想到的是,中粮包装此时也正在谋划布局东北市场,并订购美国的易拉罐生产设备,但中粮包装比永安晚了3个月,恰恰是这个时间差,让永安得以化竞争对手为合作伙伴,谋得了企业再发展的机遇。

今年3月,中粮包装来到永安考察完在建的两片罐基地后提出合作意向,但同时提出两个条件:一是控股,二是到沈阳建厂。

“控股可以,但离开岫岩不行。”扎根岫岩30年的张永安说,永安的发展离不开当地政府的扶持。鉴于此,中粮包装最终同意在岫岩建厂。4月,双方签署合作协议共同发展两片罐业务,一期投入3.5亿元,二期再追加一条生产线,总投资5.5亿元。

“中粮包装和永安的合作是优势互补、强强联合。”中粮战略部总经理黄进说。

(下转第二版)

□本报记者/孔爱群 金荣生

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