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公共服务要服务到百姓心坎里
2017-08-28 06:16:55 中国青年网
本报记者刘湘竹
近日,大连市不同区域先后推出了一些具有创新性的公共服务项目:中山区针对长久不能下楼群体推出免费爬楼机服务,让曾经奢侈的阳光与新鲜空气近在咫尺;高新区在企业设立“亲子工作室”,让暑期无处可去的孩子跟着家长去上班。这两项服务有一个共同的特点,就是直击痛点,解决了服务对象最需要解决的问题。公共服务在经历过了求大求全阶段后,开始注重差异性与需求导向,由粗放式供给迈向精准化供给。
公共服务是个大话题,从基础设施建设到教育医疗,乃至便民为民服务,涉及到百姓生活的方方面面,公共服务日渐成为改善民生的重要组成部分,也必将是未来政府用力渐多之处。但目前简单易行的同质化服务很多,而急需提供公共服务的领域由于缺少关注或后期操作有难度等原因长期缺位。
在公共服务需求日益增多的时候,精准化应该成为未来公共服务发展的一个趋势。精准化公共服务的关键点是要以需求为导向,在众多的社会人群及社会需求中,找准最需要的人群以及他们最迫切的需求,然后提供相应的精准服务,解决群众的实际困难。同时在准确了解群众需求基础上“匹配”差异化服务,有效做到群众需求与政府资源高效投放的双向融合,实现服务的精准供给。这样,既可以让群众享受到最想要的服务,走出公共服务“吃力不讨好,百姓不买账”的怪圈,还可以节约并集中资源,使有限的资源最大化发挥作用。同时,大数据也为精准化公共服务提供了更多的可能性,懂得民众的需求,善用大数据,这样的公共服务必将让人们眼前一亮。
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