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《中国好乐对》为小众乐队发声
2017-08-26 13:56:01 中国青年网
本报讯(记者成长)由北京好乐互娱文化主办的《中国好乐对》在京启动,该节目将以乐队对战形式,通过80场全国Live House巡演、4场大型巡演、2场音乐节、1场终极颁奖盛典,推动国内乐队和小众音乐走向大众。
目前,中国的音乐类节目虽然热火朝天,但中国的音乐市场总体还比较低迷,主流市场上的原创音乐影响力不高,小众音乐的平台又相对受限。今年的现象级综艺节目《中国有嘻哈》,让人们领略到小众音乐背后的巨大市场。只要给予好的平台,呈现真正好的音乐文化,那么大众给予的反馈也许就远远超乎预期。好乐互娱文化首席运营官邓恩表示,目前中国乐队基数很大,但大多数生存状态不甚理想。收入低,宣传成本高,曝光量少,在新媒体强大攻势下,他们缺乏必要的线上平台推动。乐队作为音乐产业最重要的生力军,他们持续已久的艰苦生存状态应该被关注。
据了解,《中国好乐对》将此前观众所熟悉的单人PK升级为团队对决。届时80场全国Live House巡演也将成为乐队之间的对抗现场。在经过预选后,取得好成绩的选手会由8位顶级音乐人带领进入四场大型巡演,而后在深圳和北京举办南北音乐节。南北战队通过现场直播对决一分胜负后,于年终的颁奖盛典上画上句号。J227
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