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伊利潘刚:把握“一带一路”新机遇 加快全球化布局
2017-08-26 10:05:59 中国经济网
图为伊利集团董事长潘刚发言。经济日报-中国经济网记者韩肖/摄
经济日报-中国经济网呼和浩特8月26日讯 (记者 吴晓薇)今日,由中国乳制品工业协会主办,内蒙古伊利实业集团股份有限公司、蒙牛乳业(集团)股份有限公司协办的中国乳制品工业协会第二十三次年会暨第十七次乳品技术精品展示会在内蒙古召开。伊利集团董事长潘刚在致辞中表示,“一带一路”为中国乳业带来机遇,对此,他有三点思考:加速中国乳企的全球化布局,把握好消费升级趋势和市场机遇,推动智能制造实现转型升级。
第一,全球乳业“一体化”不断加速,中国乳企应借助“一带一路”东风乘势而上,加速全球化布局。当前,全球乳制品行业竞争日趋激烈,行业利润日渐摊薄,整合资源“抱团取暖”、形成规模效应已成为乳企谋求发展的优先选项。乳企进行跨国并购和重组,涵盖奶源建设、技术研发等领域,表明全球乳业“一体化”在广度和深度两个维度同步加速。中国乳企应该积极参与到乳业全球化合作的进程,积极构建全球资源体系、创新体系和市场体系,提高自身整合调动全球资源的能力和水平。
第二,全球乳业消费呈现“多极化”态势,中国乳企要把握消费升级的趋势,抓住新兴市场的机遇。近年来,以欧美国家为代表的传统乳业大国的乳制品消费量趋于饱和,“一带一路”沿线的新兴国家还有很大的增长空间。两种市场通过精准洞察需求而推出的新产品、新品类,正呈现蓬勃发展之势。当前全球乳品消费格局中,在空间和品类上均呈现“多极化”的发展态势。中国乳企除了借助“一带一路”积极布局新兴市场外,更要致力于满足市场上不同层次、不同特点的消费需求。
第三,全球乳业的“智能化”趋势显著,中国乳企要主动拥抱新技术、新工艺、新手段,推动整个行业的转型升级。大数据、云计算、物联网等信息化、智能化技术逐渐应用于乳制品企业的生产实践之中,全面提升多环节运营效率和管控水平。中国乳企的智能制造,需要上中下游共同发力,要把各种新技术、新工艺、新手段深入应用到全产业链的各个环节。
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