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汇聚全球开启新零售的新方向 让你不出家门坐享全球好货

2017-08-25 22:40:56   国际在线

作为新时代的互联网科技公司,跨起界各个不按常理出牌。比起网易丁磊养的小黑猪,天猫聚划算这回直接搞出来一个“云养猪”。云?养猪?这还能不能让人安心养猪了……

为了让普罗大众明白“云养猪”的奥秘,天猫聚划算还邀请了果壳网主编给“云养猪”来了一次深度科普。

原来,天猫要和丹麦皇冠集团合伙卖猪肉。要知道位列“全球幸福指数”榜首的丹麦,可是被称为全世界最幸福的国家。可能即使是生活在丹麦的一只猪,都会觉得自己特别幸福。而现在,即使你不出家门也能实时了解它们的生活现状。

作为全球食品最安全的国家,丹麦在8月19-8月24日第二次举办了食品国际峰会,更有丹麦公主和食品大臣出席,重要程度可见一斑!

峰会期间,作为世界最大猪肉出口商的“丹麦皇冠“集团与唯一受邀的电商平台——天猫签署了合作谅解备忘录,双方将在丹麦百年农场圈定优质猪仔,打造“云养猪”概念,旨在让天猫平台每年4.66亿活跃的用户不出家门就能购买高品质的丹麦皇冠产品,还能亲眼见证它们的成长历程。

“民以食为天”的我们哪会愿意冒着风险和自己的健康作对,这也是为什么食品安全会成为大家最关注的问题之一。什么叫安全的食品?就是要不冒任何风险!天猫搞的这个“云养猪”,用严格的标准在整个生产加工的链条中保持精确的把控,为的就是让消费者放心购买、食用。作为一个严格、标准、精确、健康的国家,选择丹麦“云养猪”,再合适不过。

作为拥有全球闻名、深得消费者喜爱的丹麦猪肉和熏肉食品的丹麦,能拥有今天这般地位离不开当地养猪业内所有市场不同领域多年来的共同努力。不止有着严格的管理体系、健康的饲养方法、还有放心的追溯系统让你知道这是哪个农场哪天运来的,真正是让消费者360°无死角的了解自己购买的肉靠不靠谱。

而“丹麦皇冠”集团不止是丹麦农业食品委员会的重要会员、欧洲历史悠久的猪肉及加工品生产商,更是用其100多年的饲养经验保持着始终如一的高质量。一句话总结就是你买一块丹麦猪肉,可以一路追溯它的整个成长、加工及运输过程,就相当于是一次云养猪。

现在,作为天猫聚划算上亿网购大军一员的你也能像丹麦人民那样幸福的吃着高品质的丹麦皇冠猪肉,而且全新的“郁金香”系列产品也会在天猫平台发布。只要你现在通过实名订购,6个月后,也就是在中国农历新年期间,你就能在春节团圆家宴上品尝到由丹麦农场负责饲养的皇冠猪肉,在这期间你还能通过每头猪的云档案跟踪了解它的成长过程。

除了此次联合丹麦政府推出“云养猪”,就今年聚划算已经成功联合挪威水产渔业部、阿根廷总领事馆、新西兰贸发局等政府和机构,共同推出“汇聚极地水产”、“汇聚南美红虾牛肉”、“汇聚澳新水果”等众多全球业务。

可以说这次天猫聚划算为消费者开启了一个全新的新零售体验方式。不同于之前靠自己和宝贝详情,漫无目的的买买买,这一回聚划算用发现和尝鲜的视角,通过联手国外政府、商家高层、明星达人共同推荐,让中国消费者不出国门体验全球各地、时令主推的全球好货为中产阶级品质的消费理念提供了更多选择。

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