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国民级年度公益活动“99公益日”即将来临

2017-08-25 10:31:36   央广网

“99公益日”于每年9月7日-9月9日举办,是由腾讯公益首创,并联合数百家公益组织、知名企业、明星名人、爱心媒体,响应国家民政部9月5日“中华慈善日”的号召,共同发起的年度全民公益活动,也是国内最大的全民互联网公益日。

今年,腾讯公益将继续联手众多企业,更推出“1:1:X”(即:用户捐1元,配捐主体匹配捐赠1元,腾讯基金会配捐X元)全新方案,进一步放大用户的爱心能量。而新增的“企业一起捐”功能,不仅可以让企业和个人快速发起专属的“一起捐”页面,还能建立小分队内部PK、为团队代言人置顶,势将进一步激活爱心关系链。

而拥有超过20亿流量资源的“创益计划”也将为“99公益日”传播赋能。“创益计划”将为非定向配捐超过800万的公募机构提供25万-50万不等的专项传播资金,用于“99公益日”期间传播素材的制作和投放。同时,“我是创益人”公益广告大赛也在火热进行中,最终将角逐出高达100万奖金,1000万投放额度的的公益创意大奖,用于提升公益机构/项目的传播能力,旨在通过创意杠杆撬动更多社会能量,吸引更多爱心网友主动关注“99公益日”,关注中国互联网公益。

进入2017年,“99公益日”将来到线下,“见网友”。如果你恰好身居北京、深圳、上海、成都、杭州五地,“99公益市集”将会是你近距离感受今年“99公益日”最好的去处。“99公益市集”将挑选优质公益伙伴案例进行展示和互动,让各地市民一站式感受到“指尖公益”的力量与成果,亲身体验跨界融合浪潮下的公益新玩法。其中,市集主会场将于9月3日在北京751D?PARK 79罐举办。届时与爱乐交响乐团合作的公益音乐会也将在此首演,为公众带来一场切身可感的公益体验盛宴。

腾讯公益相关负责人表示:“希望将公益生态圈规模化、规范化、无边界化,让指尖公益不止于指尖,让“99公益日”贯穿线上线下,成为创联公益组织、企业和广大爱心网友的连接器。更让公益成为日常生活中不可或缺的一部分,推动互联网公益的迭代创新。”

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